We are pleased to announce Benefit’s official, albeit timely, arrival in Turkey—the country.
Starting this month, Benefit is now availabe in Turkey as a Sephora exclusive brand found in 7 stores: Agora, Ankamall, Astoria, Capacity, Istinye, Palladium and Panora.
To introduce Benefit as the new premiere brand at Sephora Turkey, on November 4, Sephora invited 60 journalists and beauty editors from top magazines in Turkey such as Elle, Marie Claire, Cosmo, Harper’s Bazaar, InStyle and popular local newspapers, to an exclusive press event in Instanbul. At the event, members of the press discovered the world of Benefit with life-size Crescent Row boxes and makeup lessons. The impressed guests left eager to spread the Benefit love to their readers!