¡Bienvenidos a Mexico, Benefit!

Benefit makes its south-of-the-border debut in Mexico!

Hola Simone!

Hola Simone!

This November, kicking off with a fabulous press event at the W Hotel, Benefit opened its first 2 Latin American counters in the gorgeous Polanco and bustling Santa Fe districts of Mexico City.

At the press event, editors from top Latin American publications such as Elle, Nylon, Seventeen and Glow received an exclusive introduction to Benefit’s latest and greatest products by Benefit Global Trend Artists, Maggie and Annie Ford Danielson. Spirits were high and the benetint was flowing at the Benefit counter opening parties which were complete with ribbon cutting ceremonies and celebrities!