where in the world is benefit?

Our Benefit HQ is in the foggy, but fabulous, San Francisco, but we’re all about beauty without borders. Benefit is in 34 countries and many languages, but the Benefit good times translate the same across the globe! With a spot of tea and some crumpets, let’s check in with our lovely Benefit UK pals who are constantly busy with non-stop events and beauty bashes.

I want the silver pants on the left

A few weeks ago, they were at The Clothes Show Live exhibition, which is held annually in the England’s second largest city, Birmingham. It’s the largest health and beauty event in the country spanning 6 days and with 160,000 people through the door! Benefit had an on-site station for makeup on the Fashion Theatre stage –a  mini arena holding 2,000 people and showing 4 fashion shows a day. Whew! Check out the picture below and stay tuned for more beauty news from across the globe…