how sweet it is…

Sugar and spice and everything cupcakes! Last year, my mom started baking cupcakes as a hobby, but little did I know that it would become an overnight…oh, it’s fair to say, obsession! Her baking took on a life of its own and pretty soon, every baby shower, birthday party, & Hallmark holiday called for themed cupcakes! Everyone, but my waistline, loved it!

Do you have a similar baking bonanza going on at your house? Well, do I have a delicious contest for you! To celebrate theĀ  launch of our new box o’ powder, sugarbomb, Benefit has partnered with Chronicle Books to bring you the sweetest contest! Upload a picture to our Benefit Facebook fan page of your Benefit-inspired sweet treat & you’ll be entered to win the grand prize of gift certificates, baking books, a KitchenAid mixer, and adorable baking goodies! Be sure to mention what product inspired your baking.

Need some inspiration? Check out these frosty wonders straight from my mom’s kitchen (and you thought I was kidding)…


Mmm, posietint!

california kissin'

sugar overload

sugar overload

Some red velvet benetint cupcakes?!

a rosy treat