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flashback fridays: the face place

Did you know that Benefit wasn’t always, well, “Benefit?” Let’s take a trip back to 1976…in San Francisco’s colorful Mission district, Jean & Jane Ford opened a whimsical beauty boutique with a candy store atmosphere. It was called The Face Place, and it quickly became the local spot for ladies to hang for hours dishing about beauty and everything else under the sun.

welcome to the face place!

Gals flocked to the boutique for those quick fixes and problem-solving beauty products that sit on shelves all over the world today. Today, San Fran is still home to our signature Benefit Boutiques…the decor has changed a bit, but the vibe remains the same!

flash forward to 2010...

4 Responses to “flashback fridays: the face place”

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  1. shanpirie says:

    Bene Beau….Color wash….I loved those…How about old scrapin the rail!

  2. Bene Beau says:

    Oh yes, I love Benefit! I U guys gave me my start in this industry back in 1999 when I was 18! Now Im a Pro Makeup Artist. I saved all of my products. I still have this product called Color Wash for Eyes and Cheeks in the shade Can’t Be Bothered. Im afraid to use it because I can’t get anymore!!! haha

    Thanks Benefit for seeing the talent in me!

  3. BUZZarella says:

    WOW! You’re a true Bene-babe…love that you know the vintage shade names! :)

  4. Bene Beau says:

    Oh wow! Check that out! I love the 70s. I spy some old creaseless cream shadows and those large pressed powder shadows like Bikini and Zero!

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