NEWS

flashback fridays: the face place

Did you know that Benefit wasn’t always, well, “Benefit?” Let’s take a trip back to 1976…in San Francisco’s colorful Mission district, Jean & Jane Ford opened a whimsical beauty boutique with a candy store atmosphere. It was called The Face Place, and it quickly became the local spot for ladies to hang for hours dishing about beauty and everything else under the sun.

welcome to the face place!

Gals flocked to the boutique for those quick fixes and problem-solving beauty products that sit on shelves all over the world today. Today, San Fran is still home to our signature Benefit Boutiques…the decor has changed a bit, but the vibe remains the same!

flash forward to 2010...