Sometimes when we are looking for inspiration at Benefit, we like to get out of the office and explore the beautiful city of San Francisco…and yesterday was one of those days. It was not only a gorgeous 80 degrees without a cloud in the sky, [...]
I was Maid of Honor at my best bud's wedding recently. The professional makeup artist put it best when she instructed: "your most important job, Miss MOH, is to be your bride's mirror all day long." As a self-declared beauty maven, I took this role in the wedding very seriously. We all know it's smart to bring a few extra bobby pins or tissue for tears, but it takes some extra talent to be the ultimate bridesmaid beauty back-up.
I <3 Crescent Row…a lot. All 6 stand together at attention on my dresser like little girly soldiers ready for beauty battle. However, I have to confess. I’m old school and I have a special place in my heart for b spot. It’s a fruity floral [...]
There's a lot that goes on behind the makeup at Benefit, so what better way to get to know Benefit than to meet some of the people that work here! Today we have a little meet n' greet with Briana, who does design in our Creative Services department.
After 10 incredible years in our office, the Benefit Headquarters is moving! Now, for most companies that means you have to pack your computer and files, but for Benefit it means something completely different.
NEW PRODUCT ALERT! NYC strikes it rich today with exclusive worldwide debut of the brand NEW! NEW! NEW! femme metale eye makeup kit from the Sephora Maggie & Annie Collection. Benefit is releasing this set early at Sephora 34th Street, NYC, for "Beauty Rocks the Runway" our beauty event in honor of Fashion's Night Out, THE global celebration of fashion.
Last week, we had our main photo shoot for 2011 at a studio in San Francisco. During the mornings we were in studio, but during the afternoons we took to the streets and got to shoot on location. Take a look at some of the pictures and stay tuned for great new model photography!