WHAT'S NEW

new eye kit debuting today in NYC!

NEW PRODUCT ALERT! NYC strikes it rich today with the exclusive worldwide debut of the brand-new femme metale eye makeup kit from the Sephora Maggie & Annie Collection. Benefit is releasing this set early at Sephora 34th Street, NYC, for “Beauty Rocks the Runway” our beauty event in honor of Fashion’s Night Out, THE global celebration of fashion.

Benefit fans, behold.

This set is literally so fresh and new, I just had a chance to try it out myself last night. Here’s the 411…

Shades: 3 creaseless cream eyeshadows in platinum (metallic white), plum-ing for gold (metallic plum), and taupe-aztic (metallic golden beige) and 3 creamy eyeliners in blinged (silver), gem-n-eye (golden olive shimmer), and steel her date (steal blue shimmer).

Wear-ability: The shadows and liners can be layered thick for some flashy drama or blended out to add just a little somethin’. The shades provide the perfect accessory to any outfit and can be worn with any look you want to add some shimmer to. Whether it’s rocker chic, full-on glamazon, or adding a little shimmer to a subdued outfit, day or night these metallics are high on the wear-ability scale.

I decided to try some on to create a fall-shade inspired candy eye (sorry the camera kind of washed out the color!).

Texture: The shadows are extra creamy–think the texture of whipped butter–and the liners are smooth so they do not tug at the eye (but not so soft that they get clumpy and messy). They are all easy to blend.

Formula: No creasing at all. Once these babies go on your eye, they’re really on there and they don’t move. After taking that picture above with the color swatches on my arm, I had a difficult time rubbing off the product and had to use makeup remover!

Price: $38 — Maybe I’m not supposed to say this but that’s like the price of two shadows. Here you get THREE, and you get THREE pencils! I am a Benefit employee and fan at heart, but above all I’m a shopper who can’t pass up awesome value when I see it.

Today’s Event at Sephora 34th Street: Try on femme metale in person and receive a fabulous runway makeover, plus hang out with Maggie Ford Danielson (aka glamazonNYC) who created the kit with her sister Annie (aka miss makeup). At 3pm, you can even watch Maggie create a Fashion’s Night Out look for the cameras of our favorite celeb gossip site, PopSugar!

There will be special gifts like this adorable patent-looking makeup tote…

…plus food, drinks & a DJ.

We’ll see you there!

I’m feeling a little gilt-ty about all you non-New Yorkers (which includes me) after talking about all this fun stuff. So, if you can’t make it to NYC today but want to get the femme metale kit early, there’s a way: Sephora Beauty Insiders get early acess. Click here!

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