the top ten of twenty ten

Let’s take a look back at the top hits of 2010…

10) Let’s start with the obvious…THE SF GIANTS WON THE WORLD SERIES! Benefit went wild…during the playoffs, during the Series, and during the insane parade through downtown San Francisco. Complete with this Series Look from Resident BADgal.

we traded pink for orange this day.


we are the champs!


9) Benefit packed its makeup bags and took to the friendly skies with Southwest Airlines for Beauty on the Fly! We gave flight attendants makeovers in three cities…and ended up as backup dancers in a rap. True Story.

Watch it here

8) We hosted fabulous local bloggers at our Chestnut Street boutique to announce our new liquid pearl, girl meets pearl & magic ink. It was quite the party! Watch it here

7) We got glam when we met Karina Smirnoff and other stars at a gifting suite in Hollywood! She’s a huge fan!

I could have danced all night...


6) Finally! A jet-black liquid liner arrived on the Benefit doorstep, magic ink. Check out how to go from day to night in this video:

5) Annie & Maggie traveled to Shanghai and Hong Kong..and all around the globe!

around the world. around the world.


4) A look that lasts! With our new primer, stay don’t stray, eye shadows and concealers could stay on ALL day! Watch four gals test it out here.

3) Moved into the new gorgeous office!

welcome, home!


Benefit HQ


2) Celebrate our SEVENTH year of Benefit Brow Bars. The first one opened up at Macy’s Union Square right down the street in SF. Today, we have close to 300 Brow BarsĀ in the US and 160 abroad! See more pictures from the festivities here. Oh, what would we all do without those well-trained and lovely aestheticians?!

1) YOU! Our growing fans around the world is what makes all of this so fun…and also terribly good looking! We love to connect with you and share the Benefit love!

Happy New Year everyone! We can’t wait until you see what we have in store in 2011.


your Benefit bloggers