Let me just start by saying that I didn't make up the tag line..."those are Faux Real". That came from the Benefit UK team but I love it so much I had to use it. Anyway, I wanted to do my own before & after for they're real! The Youtube video of they're real from HSN was posted on Benefit's Facebook page yesterday and well, I got a little jealous because Annie got to do a live Before & After but I didn't. (truth be told, we were going to do it but they "lost" my before shot so it had to be pulled last minute. That's show biz for you) So here it is.
It shouldn’t be a surprise to any of our Bene-babes out there that at Benefit…we live for FUN! Our products, our people, all of it screams that we know how to have a good time. Last week for our Global Marketing Meeting we wanted to make sure that our Benefit friends from all over the world got a crash course in falling in love with San Francisco. So a scavenger hunt clearly seemed like the best option.
Here's a little sneak peek behind the very fun & ridiculous scenes at the Benefit office for a shoot we did with the remarkable Sasha Soprano for our seductive glimmering body balm "take a picture...it lasts longer."
Remember the glory days of paint-by-number, when instructions were crystal clear and you always ended up with a masterpiece. If you’re a gal (like me) who wished putting on makeup was just as easy, and are hopeful that one day there will be a makeup for dummies club in your community, then look no further.
Check out Benefit’s exclusive Ready…Set…Stay! Eye Trio. As a recent college grad (and makeup addict), I have learned how to spot a great deal. This kit is $26, which is a mere $2 more than a full size stay don’t stray on its own. This exclusive Sephora kit comes with the three products essential to survive the 9 to 5 and beyond: a full size stay don’t stray eye primer, a mini Erase Paste concealer, and a mini creaseless cream shadow in birthday suit.
Question: how do you visit over 30 countries in just THREE days?! Answer: hang out with Benebabes from all over the world at our annual marketing conference! As a member of the Benefit PR team here in our SF headquarters, I have the very fun privilege of working with amazingly talented PR and marketing gals in our Benefit offices in all our markets - from France to Korea to South Africa to Australia. We don't see each other often, but once a year, we make up for lost time with a few action-packed days here in SF, filled with everything from brainstorming sessions to Q & As with our co-founders, Jean & Jane Ford.
Nothing like a Tuesday when you wake up in Paris! Last week, I flew to our Paris Benefit office to meet with the incredibly fun, fabulous, and fierce Benefit women and men there. Also in town were awesome country managers from all over Europe. We [...]