Now Benefit has had some pretty amazing new products this year, b.right! Radiant Skincare, they’re real!, chachatint, the list goes on and on, but I’m most excited about our newest launch, Lash Lovelies! With 8 styles, our false eyelash collection has a look to fit every gal’s mood!
We conducted an impromptu photo shoot around the office to show you how each of our false eyelashes look! Get ready for your close up ladies…
Germaina is wearing the little flirt lash. It has varied-length lashes for a playful babydoll look. This lash looks great on all eye shapes; it’s definitely a bold look so shrinking violets look elsewhere!
For those of you who are looking for a basic lash look but don’t feel confident enough to take on individuals I suggest trying the starlet lash. Lindsey is wearing this half lash style, it’s meant to be worn on the outer corners of your eye. It creates a natural yet doe-eyed look, perfect for all eye shapes and sizes.
These curled and precisely separated lashes offer Danielle a perfectly pretty look. The alternating lengths of lashes allow for easy blendability into her own lashes. The angel lash looks great on all eye shapes and sizes giving a unique look especially to those who are plagued with stick straight lashes.
Our very own makeup maven Annie Ford Danielson is rocking her favorite of the collection, prima donna lash! The finely-crossed lash gets you va-va voom volume. This is a natural looking lash, great for everyone, no matter your current lash length.
Our debutante lash is a perfect “starter” style. The refined and delicate lash blends beautifully into your own lash line. Alex pairs the debutante lash with magic ink liner and full-finish lipstick in flirt alert to create a glamorous look perfect for the big screen.
Arlene is modeling our big spender lash! This lash style looks best on almond shaped eyes, adding length and volume. This lash works great with those who have straight lashes, blending in perfectly!
Love, love, love this lash! The multiple layers of lashes create a fluttery, ethereal look. With a blend of brown and black hair this lash works beautifully on everyone.
ATTENTION RED HEADS: definitely try this lash!
Our final lash style is the going solo. This individual lash offers three different lash lengths. This allows you to achieve length and volume just where you need it! The individual lashes are perfect for those of you with sparse lashes or for those of you who want to amp up what you already have!
I hope you all get to try out the lashes and see which work best with your personality. To help you with application, check out this video…





















Hi Alex! Apologies for the delayed response. To make the band more flexible, wrap the lash around a pen before you apply it to your eye. This will help shape the lash a little more so it conforms easier to the lash line.
the pinup lashes are so hard to apply because of that thick band! could you guys give us some pointers?