behind-the-scenes: watt’s up!

When our newest highlighter, watt’s up! came across my desk… I knew just the guy & gals to be our video stars! Enter celebrity makeup artist Troy Jensen, who is a longtime fan of Benefit Cosmetics…and then some fabulous (and hilarious) ladies.

The set was simply stunning and provided the best backdrop for our 60s-themed game show, featuring the three Benefit highlighters: watt’s up!, a soft focus champagne shade; girl meets pearl, a liquid golden pearl; and high beam, a satiny pink liquid highlighter. We laughed uncontrollably on set & during breaks Troy dished out some valuable makeup advice. Here is a sneak peek behind the scenes of our watt’s up game show shoot.

painting the set

kate making last minute edits to the script

makeup central

troy getting his mic

kate against the backdrop

hannah stands in for brush placement

taking a look at the shot

giving the products the spotlight

everyone in their places

a makeup artist's work is never done

oh haaaay

What do you think? Who is excited to try watt’s up! Watch the full video here: