Inside new Soho

soho boutique opening tomorrow

From the Golden Gate to the Empire State....NYC is about to get a whole lotta gorgeous when our brand new Benefit Boutique SoHo opens its doors this Wednesday 9/21! It's pretty, pink & perfectly complete with all the beauty bells n' whistles Benefit has to offer. Like all of our Boutiques, our fantabulous seasoned staff will be offering famous brow waxings, beauty services and makeuppers. This is the first Boutique to open in the Big Apple so New Yorkers can experience the beauty bliss of our Benefit beauty wonderland. Come play!

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do you suffer from crazy busy brows?

Busy Busy Busy...GO Go Go!!! This seems to be the anthem in the lives of everyone around me. Being busy is far from a bad thing but for some of us (most of us), but it means a few areas of our life suffer a bit. I was having brunch with one of my closest friends last weekend and she went on and on about how CRAZY her life had become over the past few months. Trips abroad, writing a new column, a potential new fling...all pretty amazing things! And then it happened...She pulled down her sunglasses and there they were. Two unrecognizable friends above her big beautiful eyes. I paid our bill and grabbed her hand and we headed in to the Union Square Brow Bar for an emergency brow shape. Brows being the biggest difference you can make on that gorgeous face of yours should NOT be one of those things you just let go. Every Benebabe knows that. So as a little reminder to those out there who haven't headed into a Brow Bar lately, this ones for you...

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