Before one of my friends moved to the east coast after high school, we made shirts that said “I hella love the bay!” The adjective “hella,” while I think it is a fabulous colloquialism, most people outside of the Bay Area think it’s just weird. It’s our answer to Boston’s use of the phrase ” that’s wicked.”
This month we launched our “I Left My Heart” campaign on www.benefitcosmetics.com to celebrate Benefit’s hometown, San Francisco! Since Jean & Jane Ford opened up their first beauty shop in the Mission District in 1976, Benefit continues to be inspired by the quirkiness & beauty of San Francisco.
As my love affair with San Francisco started very young, I realized that when the sun kisses the horizon is when I enjoy some of my favorite moments with this City. Here we take a look at the City at dusk.
San Francisco, I adore you. What’s your favorite thing to do in the City by the Bay?