our city by the bay

Before one of my friends moved to the east coast after high school, we made shirts that said “I hella love the bay!” The adjective “hella,” while I think it is a fabulous colloquialism, most people outside of the Bay Area think it’s just weird. It’s our answer to Boston’s use of the phrase ” that’s wicked.”

This month we launched our “I Left My Heart” campaign on to celebrate Benefit’s hometown, San Francisco! Since Jean & Jane Ford opened up their first beauty shop in the Mission District in 1976, Benefit continues to be inspired by the quirkiness & beauty of San Francisco.

As my love affair with San Francisco started very young, I realized that when the sun kisses the horizon is when I enjoy some of my favorite moments with this City. Here we take a look at the City at dusk.

taking walks down by Chrissy Field


catching a Giants game with friends

go giants

take a ferry ride back from Marin or Alcatraz

always finding characters around these parts

nighttime walk by Palace of Fine Arts

enjoying the view from Fort Mason

the pacific ocean by the Cliff House

San Francisco, I adore you. What’s your favorite thing to do in the City by the Bay?