Adventures in the Windy City! (Part 1)

At Benefit it’s important to step out of our day to day beauty routines and see what’s going on out in the real world. We want to make sure that our people, products and design are looking the best they possibly can. So Shannon, the International Eyebrow Mover and Shaper and myself jet-setted our way to the windy city, Chicago!

taking our act on the road

We hit up 8 brow bars, 2 boutiques, 5 Ulta stores, 3 Sephora stores and 5 cupcakerys! ( Some tourists travel to Chicago to get a taste of a real Chicago dog but us Benefit gals prefer our sprinkles and icing!)
The first day of our trip was dedicated to Ulta! We had a great time touring the stores and meeting all the amazing staff that help spread the Benefit word!

Our awesome team at the Clark & Wellington Ulta: Jes Pashea & Shirley Ortega

On to the next one!

The last Ulta store we visited was Clybourn Square. The Benefit space was gorgeous and we just couldn’t get enough!

Shannon striking a pose outside of the newly remodeled Clybourn Square Ulta

Check out that gorgeous Benefit counter at Clybourn Square!


Michael Bowman our VP of Ulta and Lisa Ho our Director of Product Marketing

Visiting all these stores really worked up our appetites. With the aid of our smart phones we tracked down the nearest cupcakery in the super hip area of Wicker Park called Bake. We picked up a few muffin-sized cupcakes and the unique apple pie filled pop tart (ya, it was even better than it looked!) Two thumbs up for the treats and the chill coffee shop vibe.

Loving Bake's photo collage!


Delicious treats from Baked!


We couldn't wait...we had to eat it in the car!

The day of all things Ulta didn’t end with store visits. We had to get back to our hotel so we could glam it up for the evening’s festivities.

Hey Chicago, what's with all the toll roads?

 Benefit HQ planned an awesome evening of trivia, laughs and entertainment to show Ulta how much we love them! Michael Bowman, our Ulta National Account Manager, Tiffany Ellingson and the gaggle of Honest Leahs pulled out all the stops with a spin on a classic game show…

Who is the real Honest Leah?

The new hit game sweeping the nation!

It was a fight to the finish but in true Benefit fashion everyone was a winner!

Survey says!

Don’t worry, our adventures in the Windy City didn’t end here.  Stay tuned for part 2 as we visit brow bars, boutiques and bakeries galore! Hey gals of Chicago, what’s your favorite Benefit counter to visit?