fort mason

our city by the bay

This month we launched our "I Left My Heart" campaign on to celebrate Benefit's hometown, San Francisco! Since Jean & Jane Ford opened up their first beauty shop in the Mission District in 1976, Benefit continues to be inspired by the quirkiness & beauty of San Francisco. As my love affair with San Francisco started very young, I realized that when the sun kisses the horizon is when I enjoy some of my favorite moments with this City. Here we take a look at the City at dusk.

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party of the year…SoHo boutique

Hey Benebabes, it's your favorite gal-about-town reporting to you on the latest & greatest parties around NYC! Benefit Cosmetics celebrated the opening of the Benefit Boutique SoHo, our flagship boutique in NYC and the ultimate hotspot for on-the-spot “make-uppers,” tips & tricks and our famous fun instant beauty solutions! The new flagship is literally a girly wonderland (that you never want to leave!). With eight mirrored vanities for brow shaping, two pretty rooms for body waxing, and one room for airbrush spray tanning, you can't help but smile the moment you walk in and want to sing at the top of your lungs "I feel pretty". It's like, makeup heaven!

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