all highlighters in a line

we’re sunbeaming!

This golden bronze highlighter gives you a natural, sunkissed radiance. Dot & blend over makeup on to cheek & brow bones for a bronzed glow that complements all skintones. It’s liquid sunshine in a bottle! Read below for more tips & tricks about our newest highlighter!

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Welcome to the Party girls!

hello flawless oxygen wow launch party

Benefit and over 30 top beauty bloggers and online writers celebrated the launch of the New! Benefit Hello Flawless Oxygen Wow liquid Foundation. It was Boogie Nights all over again with an out-of-this world performance from the Benefit Soul-ar sisters singing disco hits while waving goodbye to imperfections! Bloggers were dancing the night away with their perfect match of Hello Flawless Oxygen Wow in one hand and pink champers in the other!

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publicist action

live from the pink carpet

Last night was a buzz with NYC's bright-eyed and makeup loven' publicists from Fashion Houses to NYC's top PR agencies. It was a full house (and I ain't reffering to Uncle Jessie) of 42 gals gushing over Benefit's makeup heaven. Our guests all went home with more than a just sweet tooth after an evening in this "candy shop" for makeup.

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