hello flawless oxygen wow launch party

Hey Bene-babes! It’s your trusted party source (who’s feeling oh-so-flawless) reporting once again from the “pink-carpet” at the Benefit Boutique SoHo!


Benefit and over 30 top beauty bloggers and online writers celebrated the launch of the NEW! Benefit hello flawless oxygen wow liquid foundation. It was Boogie Nights all over again with an out-of-this world performance from the Benefit Soul-ar sisters singing disco hits while waving goodbye to imperfections! Bloggers were dancing the night away with their perfect match of Hello Flawless Oxygen Wow in one hand and pink champers in the other!


The Benefit Boutique SoHo had a full house of flawless faces! Beauty bloggers & online writers could not wait to get color-matched and once they did… they were over the moon with the results! Last night Benefit took one small step for complexion, one giant leap for perfection!

SHHHH! Be the first to get your hands on this baby with a sneek preview February 2nd on HSN or online February 15th!

Media Darling

The Benefit Boutique SoHo Gang!

tweet. tweet. tweet.

Flawless in a Flash!

Sing it girl!

"I love the nightlife, I got to boogie"

Shade Matching!

The Hostess with the Mostess, Maggie Ford Danielson


Hello Flawless!

Playing at the Benefit Boutique SoHo!

The Benefit SOUL-ar Sisters

Welcome to the Party girls!