benefit at fashion week

Did anyone catch a glimpse of the they’re real Benebabes wandering the frigid NYC streets during Fashion Week?Dressed in glossy pink trench coats, long voluminous hair, fluffy pink ear muffs and of course armed with they’re real mascara and exaggerated…I don’t even have to say it…these bombshells were hard to miss! The they’re real Benebabes left everyone wondering if “they’re real”!?!


Their look played into the fun and flirty promotion of Benefit’s they’re real! Mascara. The pink ladies hit the streets of SoHo near our flagship SoHo Boutique, and our brand new Upper East Side Boutique. If you happened to partake in Fashion Week then you might have caught a glimpse of them in Lincoln Center. The Benebabes were definitely a sight for sore eyes, especially with the fab gifts they were handing out which included discounts on services at our Benefit Boutiques, free brow arches and one lucky Benefit Gal received $1000 in services!

they're real! and fabulous

ladies in pink

Keep your eyes peeled for more pink lady action to hit the streets of NYC!

Media Darling