southby with benefit

Last week, a few of the extra geeky Benefit gals ventured to Austin, Texas to experience South by Southwest..otherwise known as SXSW…or Southby. What started as a musical festival years ago, has added interactive and film segments. This year’s interactive portion attracted 27,000 people. Even by San Francisco standards, this was geek mayhem.

Despite a serious downpour (note to self: always check the weather before you pack), we managed to party down and nerd it up in Austin. Thank goodness, I packed some bright lipstick to make even a drenched look seem pulled together.

The entire festival has a contagious energy to it with so many dedicated and fiercely awesome and inspiring people! Our very own Tiffany Shlain that we featured in our “I Left My Heart” San Francisco style campaign¬†was featured on a panel about women in digital.

Without further ado, here are the sights of Austin…

welcome to austin

after the rain, a new view of daylight savings

view from iron cactus

geekalicious & resident BADgal: they never met a photo booth they didn't like.

ground floor of sxsw interactive

just one of the 1,000+ sessions

deep in nerd talk at iron cactus

tough love.

and then there was the food…

yes, that's a waffle burrito


serious bbq at stubb's

one of many courses

It was a whirlwind of a trip to Austin, but so worth it! Did any of you go to Southby?! When do we get to go back?!