special delivery!

As the Public Relations Coordinator at Benefit, I get to the do some crazy, wacky, out-of-the-ordinary things and call it “work.” One such thing is bringing our new product press sends (the press gets to test drive our products before anyone else) to a whole new level.

I consider this one of the best (and at times, challenging) part of my job: finding cute, creative and interesting ways to make the delivery of a new product extra special–so it’s not  sent out alone in a box. I love including stuff that’s attention grabbing and playful–just like our products! Here’s a round-up of 3 of my favorite creations.


Benefit cosmetics

We introduced our box o’ powder  lip gloss in this deliciously adorable jar I found out etsy.


Benefit Cosmetics

We sent these dallas lip & cheek care packages to our VIPs…in Dallas!

Benefit Cosmetics

Check out this action packed POREfessional briefcase complete with SpyGal’s pore-zapping gun.

This was actually an invitation to a press event we sent to beauty editors in New York. And yes, that’s a giant pink eraser poodle! :)

Would you like to have one of these Benefit “special deliveries” sent to you?

24 Responses to “special delivery!”

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  2. sahra türk says:

    how could i dare to say no.. i loved them!!!

  3. Cinde Wight says:

    I love the pink locker! It reminds me to go to the gym, keeping me looking good inside & out.

  4. Laura Mackay says:

    I was recently at the benefit counter in Boots, Aberdeen Scotland and I absolutely loved the make up experience I was given there. I blogged my buys, would love to try out any products for you, all the way over here in Scotland.

    Laura xxx

  5. Oh my god. That ice cream jar. Who on etsy? I'd love to get one!

  6. Julie says:

    YES!!! I love everything BENEFIT! Check out my Hello Flawless Foundation Review! It got 5/5 stars!


  7. Vivi says:

    YES PLEASE!! That would be awesome! <3

  8. LOVE them!! Esp the Dallas (I’m from Houston!) Would love to feature some products on my blog!

  9. Cassie Yeiter Knox says:

    How fun would those packages be to get. Would love to have one.

  10. Vana Roka says:


  11. Jung Pauline Lee says:

    Yes! Please special deliver a pink locker to my desk. :-)

  12. give me what I crave for…give me what I ant…Make me a VIP.

  13. Carol L says:

    How creative, that is definitely one of the things of love about Benefit. Who wouldn’t love one of these kits?

  14. LuAnn Bishop says:

    can I be a vip member?

  15. Danielle says:

    There is a spot on my desk just waiting for that pink locker!!

  16. yes I would totally love that! so creative and cute.

  17. Bridget says:

    I would love to receive one of these! Such a clever marketing campaign – especially the Dallas one since I’m in love with that color!

  18. Arti Suchdev says:

    Yes, please! I love benefit!!! It’s the best creation ever!

  19. Julie Kimbro says:

    Yes PLEASE! I love benefit products! http://ohsokansas.blogspot.com/


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