As the Public Relations Coordinator at Benefit, I get to the do some crazy, wacky, out-of-the-ordinary things and call it “work.” One such thing is bringing our new product press sends (the press gets to test drive our products before anyone else) to a whole new level.
I consider this one of the best (and at times, challenging) part of my job: finding cute, creative and interesting ways to make the delivery of a new product extra special–so it’s not sent out alone in a box. I love including stuff that’s attention grabbing and playful–just like our products! Here’s a round-up of 3 of my favorite creations.
We introduced our box o’ powder lip gloss in this deliciously adorable jar I found out etsy.
We sent these dallas lip & cheek care packages to our VIPs…in Dallas!
Check out this action packed POREfessional briefcase complete with SpyGal’s pore-zapping gun.
This was actually an invitation to a press event we sent to beauty editors in New York. And yes, that’s a giant pink eraser poodle! :)
Would you like to have one of these Benefit “special deliveries” sent to you?
how could i dare to say no.. i loved them!!!
I was recently at the benefit counter in Boots, Aberdeen Scotland and I absolutely loved the make up experience I was given there. I blogged my buys, would love to try out any products for you, all the way over here in Scotland.
Love
Laura xxx
YES!!! I love everything BENEFIT! Check out my Hello Flawless Foundation Review! It got 5/5 stars!
http://ohsokansas.blogspot.com/2012/08/benefit-hello-flawless-oxygen-wow.html
YES PLEASE!! That would be awesome! <3
LOVE them!! Esp the Dallas (I’m from Houston!) Would love to feature some products on my blog!
Delicious!!!!!!!!
YES PLEASE!
How creative, that is definitely one of the things of love about Benefit. Who wouldn’t love one of these kits?
There is a spot on my desk just waiting for that pink locker!!
I would love to receive one of these! Such a clever marketing campaign – especially the Dallas one since I’m in love with that color!
Yes, please! I love benefit!!! It’s the best creation ever!