As the Public Relations Coordinator at Benefit, I get to the do some crazy, wacky, out-of-the-ordinary things and call it “work.” One such thing is bringing our new product press sends (the press gets to test drive our products before anyone else) to a whole new level.
I consider this one of the best (and at times, challenging) part of my job: finding cute, creative and interesting ways to make the delivery of a new product extra special–so it’s not sent out alone in a box. I love including stuff that’s attention grabbing and playful–just like our products! Here’s a round-up of 3 of my favorite creations.
Would you like to have one of these Benefit “special deliveries” sent to you?