fakeup hydrates AND conceals…say whaaat?

“Cakey” is a description for dessert. “Dry” is how I like a martini.  Neither description should ever refer to your under-eye area.

Fakeup is here to make sure that never happens.

What  is “fakeup” you ask? It’s elementary, my dear! It’s not “makeup” it’s “fakeup” — a one-of-a-kind concealer that HYDRATES while it covers up imperfections.

This little drink of water works double duty; the pigmented concealing core provides natural-looking coverage while the outer ring rejuvenates the skin with Vitamin E and Apple Seed Extract. 

fakeup in action

Unlike other concealers, fakeup is layerable! So if you have a concealer which you already LOVE (how could we forget our industrial-strength friend, boi-ing, or brightening bff, erase paste), fakeup can be applied over it anytime it needs a little “perk-me-up.” Forget about the thick, hot-mess that can happen when layering more concealer over the existing concealer, light-weight fakeup loosens up any cakiness that settles in fine lines and gives that dry sensitive skin under your eyes an instant refresh.

For your viewing pleasure, we recruited the Harvard Sailing Team (you might recognize the cast from this favorite “Boys Will be Girls” video) to help us bring this secret weapon to life. Here, watch…