NEWS

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#AskBenefit with Maggie & Annie

Ever wondered about the best way to combat clumpy lashes? Or the best concealer to tackle pesky imperfections? We’ve partnered with HSN to host an exclusive Twitter chat with our global beauty authorities, Maggie & Annie Ford Danielson! In between their appearances on HSN’s “Today’s Special” on […]

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HOW TO

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DIY: Earth Day Upcycling

Happy Earth Day, Benebabes! As a San Francisco-based company, we pride ourselves on being green. But when Earth Day comes around, it gives us an extra excuse to be green and crafty! Take a look at how we upcycled Benefit packaging into adorable (and useful!) […]

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TIPS & TRICKS

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Go Bold or Go Home

Here at Beauty Central, brows are just as important as our morning cup of coffee. Starting a day without them? Don’t bother us. Starting a day without both of them? Don’t even think about it. Seriously, have you seen us without our early a.m. caffeine fix? […]

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HOW TO

WHAT'S NEW

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color by benefit

What's my new gilt-y pleasure? Well, it's complicated to pick just one favorite of these longwear powder shadows & creaseless cream shadows from our new color collection. Here are my two cents on what shades blue my mind. If you want an easy, instant result try any of these wearable shades with a rich payoff. The longwearing shadows can be worn alone, paired with a creaseless cream or layered with another powder shadow.

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