Join the REALvolution NYC!

Have you shown us they’re real! yet!? Jump on the bandwagon, gorgeous, and join the REALvolution already with those so-fabulous-they-look-false lashes of yours! We’re pulling out all the stops to celebrate the 2nd anniversary of our world-famous they’re real! mascara—including a contest to win a year’s supply of they’re real!, downloadables, lash bashes with ipsy (stay tuned for another chance to apply!) & much, much more. So what are you waiting for? Show us your #realsies, girlfriend!




Join the NYC REALvolution!
Now that you’ve got the first part down, here’s an added bonus for those of you who’ll be in New York City on 9/5 & 9/6. It’s one of our favorite times of the year… New York Fashion Week! Nothing exudes the energy of NYFW more than hitting the streets in pink rollerskates with our they’re real! lashes ready to roll! Rollerskates, you ask? That’s right. We’re bringing them back with our very own Rollerbabes who’ll be giving away Benefit goodies, contest details & more!

Spot one of these fab gals around Manhattan on 9/5 & 9/6, and you might find your lashes in for a special treat. Follow @BenefitBeauty on Twitter here for clues on where they’ll be rolling to next. Trust us, you won’t want to miss ’em!

Hope to see you in NYC, Benebabes!