New! Hydra-Smooth Lip Color

Happy Monday, Benebabes! We’re smooth sailing right into fall, and we’re more than okay with it! Besides the pumpkin-flavored…well, everything…what’s really making the season change easy is our lip color! We’re so excited to introduce our new! hydra-smooth lip color. It’s the perfect amount of color and hydration in one little tube. Enriched with shea, mango butter & vitamin E, it glides on so smooth that you’ll be coming back for more, after more, after more!



What else makes this lip color SO special, you ask? It has a revolutionary double-slanted tip that’s custom designed to define AND fill! Use the pointed tip as a lip liner before application—it’s guaranteed to be the perfect match to your lipstick color (obvs). Liner + color in one? Genius.




We’ve also got a TON of flattering shades! Available in three levels of coverage: sheer, medium & medium-full. Check out the entire collection below & tell us your favorite color in the comments!

Sheer Coverage
lip service
air kiss (bubblegum)
tutti-cutie (coral)

Medium Coverage
nice ‘n teasy (rosy neutral)
frisky business (shimmering nude)
juicy details (natural pink)
talk flirty (orchid pink)

Medium Full Coverage
fling thing (very berry)
dare me (true fuchsia)
wing woman (peachy neutral)


We’re also buttering you up for a Vine contest we have launching this Wednesday, where two of you will be able to win the entire hydra-smooth lip color collection! Check back for that post on Wednesday & read the T&Cs here! xo