300k Benebabes on Instagram!

You did it, gorgeous!  This is probably reason #567,893 why we love our fans more than anything. Today, in between a few squeals & cheers, we hit 300k followers on Instagram and we have only YOU to thank! With that being said & because we love you, we’re giving away an entire collection of our new hydra smooth lip color!



What do you have to do, you ask? Create the most epic & awesome Instavideo using Benefit products—telling us why you love Benefit in 15 seconds or less. Just tag (and follow us, if you don’t already!) @BenefitCosmetics & #HydraSmoothLip. That’s it! We know. Supes easy. But let’s see what you got!



The contest ends on Sunday 10/6, so get filming, gorgeous! Read the full terms & conditions here.