Just the Tip!

Haven’t heard about the NEW they’re real! push-up liner yet? Where have you been, gorgeous!? Under a rock? Enjoying the pre-summer sun? Outside? FINE! We forgive you. But, you might want to start paying attention. Here’s what you’ve missed so far: the story about how this innovative product was 5 years in the making & this super easy summer eye look for every BBQ that comes your way.




Things you should know about they’re real! push-up liner:

1. It’s the FIRST EVER lash-hugging gel liner in a pen!

2. The waterproof matte black gel formula doesn’t smudge, budge or dry out.

3. The innovative AccuFlex™ tip make it BEYOND EASY to get close to your lash-line.

All caught up? Let’s take a closer look at the tip, shall we?





It is everything. Here’s why:




First & foremost, there are two reasons they’re real! push-up liner’s patent-pending tip is named AccuFlex™

1. Any girl, with any eye shape, will get the most ACCURATE, lash-hugging line.
2. The innovative FLEXIBLE material allows you to glide along the lash-line from corner to corner.


A completely new & ground-breaking innovation, the AccuFlex™ tip was designed with your liner needs in mind. Its soft and angled design makes it criminally easy to glide across the curve of your eyelid. Plus—and this is our favorite part—it makes drawing an even, purrrfect cat eye easy every time. Seriously. No more wonky wings!


What else, you might ask? It’s lash-hugging! We created a flat, wide guard that gently pushes your lashes out of the way so you can get as close to the lash-line as possible!


Finally, we’ve provided you with a wide base that provides maximum control & makes for more stable application. Think drawing with a pen is easy? So is this liner.



Are you excited as ever to get your hands on they’re real! push-up liner!? Only 16 days, 9 hours & 2 minutes—not that we’re counting or anything…