WHAT'S NEW

Fakeup

One-Day-Only Fakeup Flash Sale

It’s time for us to REVEAL… something that HYDRATES & CONCEALS. But for one-day-only! Introducing… fakeup hydrating crease-control concealer! This innovative product instantly hides dark circles & diffuses fine lines for a silky smooth, ultra-natural look. Plus, fakeup is proven to keep skin hydrated for 6 hours.*   […]

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TIPS & TRICKS

BAGS BE GONE!

beautiful & oh so b.right!

Is your complexion oily, thirsty, dull, stressed or are you constantly fighting dark under-eye circles? Learn a little about what each product does, how it works & what skincare recipe is POREFect for you!

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NEWS

Emily Maynard

TV sweetheart Emily Maynard talks beauty with Benefit!

On the eve of hosting our Fashion’s Night Out Beauty Best or Bust Party at Macy’s Herald Square, Benefit chatted with primetime’s favorite bachelorette, Emily Maynard. The happily engaged television star, known for her gorgeous smile and fun-loving personality, shared her tips & tricks for instant beauty, dished about her Benefit “must-haves” and made a beauty confession!

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TIPS & TRICKS

FINAL3

lashtastic layering

When it comes to lashes, size matters. My secret: layering BADgal lash & they're real mascara! Lift, lengthen AND volumize lashes in just two (very easy) steps.

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NEWS

Put your birthday hat on!

birthday brow-za!

The Benefit Brow Bar truly is a girl’s best friend. Not only is each location a makeup heaven full of beauty fake-its to help you make-it, they also offer a FREE brow wax service as Benefit's birthday gift to you!

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TIPS & TRICKS

Jelly Dounut8

gettin’ cheeky!

Tips & tricks for summer cheeks using tints & highlighters.

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