Living in San Francisco we definitely have our share of theme parties…it’s clearly in our DNA. There’s always a good excuse to dress up and go crazy in the city. So it’s no surprise that at Benefit we embrace that same spirit at our counters…all over the [...]
Twenty-ten was an exciting year in the beautiful world of Brow Bars! We spread our wings just a bit more and now have over 500 Brow Bars worldwide and were not slowing down any time soon. We wanted to share just a few of our favorite memories from this year's openings abroad...
Seven years ago this month Benefit opened our very first Brow Bar here in SF inside the Macy’s on Union Square. Fast forward to today: with close to 300 Brow Bars in the US and 160 abroad, we decided it was high time for a party! Last weekend, we decided [...]
Our beauty artists and aestheticians at the Benefit Brow Bar in San Francisco Macy’s Union Square looked ever so lovely in their costumes this year. Alice in Wonderland was the perfect theme for this team of beauties! All characters were present… even the Mad Hatter made an appearance. Perfectly arched [...]