WHAT'S NEW

Billboard

is that for real?!?!

Hey New Yorkers...checkout our bodacious Benebabe on West Broadway & Houston! If you're in the area, it's just a hop skip and a jump away from our Benefit Boutique Soho. Come and play!!!

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NEWS

ladies in pink

benefit at fashion week

Did anyone catch a glimpse of the they're real Benebabes wandering the frigid NYC streets during Fashion Week?Dressed in glossy pink trench coats, long voluminous hair, fluffy pink ear muffs and of course armed with they're real mascara and exaggerated...I don't even have to say it...these bombshells were hard to miss! The they’re real Benebabes left everyone wondering if “they’re real”!?!

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WHAT'S NEW

Welcome to the Party girls!

hello flawless oxygen wow launch party

Benefit and over 30 top beauty bloggers and online writers celebrated the launch of the New! Benefit Hello Flawless Oxygen Wow liquid Foundation. It was Boogie Nights all over again with an out-of-this world performance from the Benefit Soul-ar sisters singing disco hits while waving goodbye to imperfections! Bloggers were dancing the night away with their perfect match of Hello Flawless Oxygen Wow in one hand and pink champers in the other!

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NEWS

publicist action

live from the pink carpet

Last night was a buzz with NYC's bright-eyed and makeup loven' publicists from Fashion Houses to NYC's top PR agencies. It was a full house (and I ain't reffering to Uncle Jessie) of 42 gals gushing over Benefit's makeup heaven. Our guests all went home with more than a just sweet tooth after an evening in this "candy shop" for makeup.

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HOW TO

Grandma Harriet 1

you glow grandma!

I spend much of my time giving quick tips and make-uppers to my gal pals who are 20 something and I have to say that it felt so great to glam-up this weekend! I taught her 4 easy steps to making her look bright eyed and gorgeous! And boy did she thank me later!

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PHOTOS

Zoe Buckman, Julie Kauss, Georgina Chapman

benef-it girl party with zanna roberts rassi

Last night, the flagship Benefit Boutique SoHo was the hotspot for New York City’s top beauty & fashion tastemakers. Zanna Roberts Rassi, Senior Fashion Editor at Marie Claire magazine, hosted an exclusive Benef—IT Girl’s Night Out party for her fashion & beauty gal-pal crew. As an award winning fashion & beauty journalist, stylist and television host, Zanna has an inspirational approach to fashion & beauty setting her a part in the industry as an official Benef—IT gal!

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TIPS & TRICKS

Ohhh Kris!

tips & tricks…halloween party

NYC can be the greatest city to celebrate Halloween, except when there is an unexpected snow storm. brrrrr! To keep the spirit alive & warm, ditch the party-hoping plan and get together with your closest of pals for an impromptu Halloween bash. Follow this 4 step [...]

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