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Trend Report: Flash Tattoos

If there’s one trend we’re carrying over from summer, it’s  Flash Tattoos—those beautiful, metallic, jewelry-like temporary tattoos we’ve seen on everyone (oh hai, Béyonce). You’ve probably admired them on wrists at music fests, or anklets at the beach, or in street style photos from LA to […]

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REAL Winks & REAL Ink!

Ever consider getting a matching tattoo with you bestie (like Cara Delevingne & Jourdan Dunn)? We mean, you’re practically sisters—why not make it official with a permanent, public display of best friendiness? Well you’re in luck, Benebabes! Because we’ll be giving away real tattoos (no, really!) for you & […]

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Celebrate National Wing Women Weekend!

From moms to margaritas, dads to donuts… national holidays give us reasons to celebrate the things we love. But what about our sisters from another mister? Our wing women?! Isn’t it time we had a holiday to celebrate those nearest & dearest—our girlfriends? We happen to think they deserve […]

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Introducing: Majorette!

All hail Majorette, who brings a new rhythm of fun, pep and poise to the Benefit blush clan! She’s daring. She’s cheeky. She’s plain sneaky. Our new booster babe brings a youthful, flirty flush reminiscent of those retro days.   Bump-bada-bam… Majorette is your new cream-to-powder […]

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Wing Women & WIN!

Our best friends mean everything to us. They protect our hearts & handbags, they’re our style soulmates, text support specialists on a first date and our hype girls when we’re feeling down. They make us laugh & ensure our makeup is always on-point. We literally couldn’t live without our wing […]

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Gather Your Wing Women at ULTA!

ULTA & Benefit Cosmetics are your beauty besties when it comes to looking your best. Just like the wing women in your life—your sisters from another mister, your BFFs forevs—we’ve always got your back. Which is why we’ve partnered up to host Wing Women events […]

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A REAL Google Hangout!

We want to tell you a little secret… we really like you, Benebabes. So much that—if we had the chance—we’d like to hang out with you every day IRL. We could do each other’s makeup, tell some saucy jokes & order a large cheese plate […]

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