NEWS

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Celebrate National Wing Women Weekend!

From moms to margaritas, dads to donuts… national holidays give us reasons to celebrate the things we love. But what about our sisters from another mister? Our wing women?! Isn’t it time we had a holiday to celebrate those nearest & dearest—our girlfriends? We happen to think they deserve […]

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NEWS

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Introducing: Majorette!

All hail Majorette, who brings a new rhythm of fun, pep and poise to the Benefit blush clan! She’s daring. She’s cheeky. She’s plain sneaky. Our new booster babe brings a youthful, flirty flush reminiscent of those retro days.   Bump-bada-bam… Majorette is your new cream-to-powder […]

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NEWS

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Wing Women & WIN!

Our best friends mean everything to us. They protect our hearts & handbags, they’re our style soulmates, text support specialists on a first date and our hype girls when we’re feeling down. They make us laugh & ensure our makeup is always on-point. We literally couldn’t live without our wing […]

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NEWS

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Gather Your Wing Women at ULTA!

ULTA & Benefit Cosmetics are your beauty besties when it comes to looking your best. Just like the wing women in your life—your sisters from another mister, your BFFs forevs—we’ve always got your back. Which is why we’ve partnered up to host Wing Women events […]

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A REAL Google Hangout!

We want to tell you a little secret… we really like you, Benebabes. So much that—if we had the chance—we’d like to hang out with you every day IRL. We could do each other’s makeup, tell some saucy jokes & order a large cheese plate […]

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HOW TO

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Get the Look: Office Beauty

We have a confession: we’re sorta in an office makeup rut. Which is even worse considering we actually work at a makeup company. But, let’s be honest: isn’t it easy to get stuck in a daytime beauty routine when you’re trying to look professional instead […]

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NEWS

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The Ultimate Benefit Face-Off!

Don’t get us wrong—college basketball sure is exciting. All that March Madness, well, madness. Passion & adrenaline. Exceptionally cute players in those hunky jerseys. What’s not to love? So we thought, what if we mimic the excitement of the NCAA Tournament with a little bracket […]

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