HOW TO

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Halloween How-To: Drop-Dead Gorgeous

Jory from our art department gets her moment in the spotlight as a glitzy, ghoulie Hollywood starlet for Halloween. Follow these tips & tricks for making your own red-carpet transformation. Makeup is a girl’s best friend!   1) Complexion: Prime, conceal and perfect skin with liquid foundation […]

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HOW TO

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Halloween How-To: Star of the Nile

How did Jehan from our visual merchandising team, go from a bubbly, gorgeous gal to a powerful femme fatale? The magic is in the makeup (and channeling the divine personality of a golden goddess, of course).     Get to the top of the pyramid […]

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NEWS

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Let’s Chat: An #AskBenefit Brow Twitter Party

Brows too bushy or too sparse? Don’t quite know how to shape those all-important arches? We’ve partnered with Birchbox & our global brow spokesperson, Jared Bailey, to answer your most-pressing brow-primping questions on Twitter. We’ll be on-hand to solve all your brow dilemmas & give […]

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RANDOM MUSINGS

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Lash-Tastic Downloads!

Are you ready to join the REALvolution!? Wand what your mama gave ya—one wink at a time—and show your roommates, coworkers, friends & family they’re real! with lash-tastic downloadable backgrounds for your desktop, mobile or tablet! They’re so cute, even your technology will feel pretty.   […]

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HOW TO

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Summer FAB: Hot Summer Nights

Fashion and beauty (FAB) go together like an eyelash curler & mascara. Liner & lipstick. Jean & Jane Ford. Which is why we’ve partnered with INTERMIX to bring you a series of summer looks for all your most pressing warm-weather events. They’ve got the perfect outfit covered, […]

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HOW TO

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Summer FAB: Beachy Wedding

Fashion and beauty (FAB) go together like an eyelash curler & mascara. Liner & lipstick. Jean & Jane Ford. Which is why we’ve partnered with INTERMIX to bring you a series of summer looks for all your most pressing warm-weather events. They’ve got the perfect outfit covered, […]

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HOW TO

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Summer FAB: Black-Tie Beautiful

Fashion and beauty (FAB) go together like an eyelash curler & mascara. Liner & lipstick. Jean & Jane Ford. Which is why we’ve partnered with INTERMIX to bring you a series of summer looks for all your most pressing warm-weather events. They’ve got the perfect outfit covered, […]

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