NEWS

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#AskBenefit with Maggie & Annie

Ever wondered about the best way to combat clumpy lashes? Or the best concealer to tackle pesky imperfections? We’ve partnered with HSN to host an exclusive Twitter chat with our global beauty authorities, Maggie & Annie Ford Danielson! In between their appearances on HSN’s “Today’s Special” on […]

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HOW TO

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Nude & Free-Spirited (Style, That Is)

It’s here, Benebabes! Festival season has arrived and of course all we’re dreaming about is sunshine, music and how we’ll be spending every weekend outdoors from here until October. Thanks A LOT! Festivals of all kinds present us with the best opportunity to perfect our […]

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NEWS

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The Great Fakeup Find!

Slip into your sleuth shoes, gorgeous! Starting Thursday, March 21, complete challenges in our first-ever mobile scavenger hunt for a chance to win prizes worth $1,000 in Benefit Cosmetics, including our new hydrating concealer, fakeup!   Here’s how to play along: 1. Download the Goosechase […]

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NEWS

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Let’s Chat: An #AskBenefit Party

Ever wondered about the best way to tackle dark circles? Or how to find the right concealer shade? We’ve partnered with Birchbox to host an exclusive Twitter party with our makeup gurus here at Beauty Central! They’ll be on hand to answer everything you’ve always wanted to […]

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NEWS, UNCATEGORIZED

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It’s an Emergen-SAY! Contest

What’s our sassy Emergency Mascara Technician (EMT, of course) saying? Fill in her speech bubble—the wittier the better (wink wink)—for a chance to win a $500 Benefit Cosmetics prize package!   We’re giving away 1 grand prize worth $500 & 2 runners up worth $250 […]

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NEWS

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Need a Midday Makeover? We’ll Save You!

Up late last night, gorgeous? Feeling like the hot mess express ran you over? Sounds like a job for Dr. Feelgood & his EMTs (Emergency Mascara Technicians)! If you live or work in the New York City area, you’re in luck. We’ve partnered with everyone’s […]

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NEWS

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Need a #BeautyBoost?

We get it already, Internet. It’s the first week in January and our Facebook & Twitter feeds are filled to the brim with New Years Resolution posts—lose weight! buy a juicer! get organized! save your money! save money to buy a juicer! pet more kittens! […]

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