It’s an Emergen-SAY! Contest

What’s our sassy Emergency Mascara Technician (EMT, of course) saying? Fill in her speech bubble—the wittier the better (wink wink)—for a chance to win a $500 Benefit Cosmetics prize package!   We’re giving away 1 grand prize worth $500 & 2 runners up worth $250 [...]

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Need a Midday Makeover? We’ll Save You!

Up late last night, gorgeous? Feeling like the hot mess express ran you over? Sounds like a job for Dr. Feelgood & his EMTs (Emergency Mascara Technicians)! If you live or work in the New York City area, you’re in luck. We’ve partnered with everyone’s [...]

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Need a #BeautyBoost?

We get it already, Internet. It’s the first week in January and our Facebook & Twitter feeds are filled to the brim with New Years Resolution posts—lose weight! buy a juicer! get organized! save your money! save money to buy a juicer! pet more kittens! [...]

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snow my goodness

how-to…get a “snow-my-goodness” holiday look

Rejoice! It's holiday party season, which means never-ending excuses to get all dressed up. It's like a standing invitation to look glamorous on a Tuesday, flirt with the office hottie & consume your daily calorie count in eggnog. Needless to say, it's our favorite time of year. But with this thrilling prospect comes grave responsibility: looking mistletoe-ready at a moment's notice.

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The Great Fakeup Find Official Rules

No purchase is necessary to enter or win this promotion. A purchase will not improve your chances of winning. By participating in The Great Fakeup Find (the “Promotion”), each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the [...]

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