Hello Castro!

pretty in pink for SF pride

Benefit gals get pretty in pink to celebrate San Francisco Pride.

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behind-the-scenes…ultra plush lip gloss

Take a peek at some of the behind-the-scenes pics from our sweet video shoot for ultra plush lip gloss! What shades are you craving to try?!

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the crew

black & white ball

What black & white & red allover? My dream dress for the upcoming San Francisco Symphony’s Black & White Ball, that is! Of course, finished off with some fierce red lipstick (read more about the ball below!). So how else does Benefit get ready for […]

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you're ready to take a bow.

make a bow, then take a bow…

On Monday, @BenefitBeauty tweeted a pic of an adorable hair bow spotted at the Lucky FABB conference in Santa Monica. So to kick off this cinco de derby weekend, Alex from We See Rainbows is going to show how she crafted the perfect hair bow! Let’s get started… Note: […]

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our limited edition rare beauty kit

be the fairest of them all…

Of course you’re the fairest in the land, gorgeous! We’ve been absolutely ecstatic at Beauty Central to announce our partnership with Universal Films in creating an exclusive Snow White & the Huntsman makeup set, rare beauty. If you haven’t checked it out already you’ll definitely want to scope […]

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finished results

longtime fan, first time brow arch…

You always remember your first…brow arch, that is. When I learned that one of my best friends Maggie had NEVER had a brow arch, I quickly rushed her into the Benefit boutique here in San Francisco on Fillmore Street. Under the careful & highly trained […]

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Wow brows now! Like serious WOW!!!

brows from now to WOW

OH NO!!! CRAZY BUSY BROWS AT BEAUTY CENTRAL! Today as I rushed around the office caught up in all the excitement of Brow Week I noticed that more then a few people seemed to be neglecting their brows. This made me a bit sad and […]

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