Benefit gals get pretty in pink to celebrate San Francisco Pride.
RANDOM MUSINGS
VIDEO
behind-the-scenes…ultra plush lip gloss
Take a peek at some of the behind-the-scenes pics from our sweet video shoot for ultra plush lip gloss! What shades are you craving to try?!
HOW TO
black & white ball
What black & white & red allover? My dream dress for the upcoming San Francisco Symphony’s Black & White Ball, that is! Of course, finished off with some fierce red lipstick (read more about the ball below!). So how else does Benefit get ready for [...]
HOW TO
make a bow, then take a bow…
On Monday, @BenefitBeauty tweeted a pic of an adorable hair bow spotted at the Lucky FABB conference in Santa Monica. So to kick off this cinco de derby weekend, Alex from We See Rainbows is going to show how she crafted the perfect hair bow! Let’s get started… Note: [...]
WHAT'S NEW
be the fairest of them all…
Of course you’re the fairest in the land, gorgeous! We’ve been absolutely ecstatic at Beauty Central to announce our partnership with Universal Films in creating an exclusive Snow White & the Huntsman makeup set, rare beauty. If you haven’t checked it out already you’ll definitely want to scope [...]
HOW TO
longtime fan, first time brow arch…
You always remember your first…brow arch, that is. When I learned that one of my best friends Maggie had NEVER had a brow arch, I quickly rushed her into the Benefit boutique here in San Francisco on Fillmore Street. Under the careful & highly trained [...]








