who doesn't need a little good karma?

Believe it or not we started talking about this product over two years ago! (See! I told you it was hard to keep these launches such a secret!) We took a look at our current box o’ powder collection and had to figure out what we were missing. After many brainstorm meetings (and lots of candy and diet sodas) we decided we needed a shade that gave a beautiful orchid blossom finish to cheeks with a low amount of pearl so that it could be a great every day shade!

Fast forward a few months and after many rounds of seeing submissions the shade wasn’t 100% perfect so we sent two of our Project Marketing Managers on the first flight to our labs! We received daily updates and have been holding on to them waiting to share with you all!

The picture below (literally from someone’s phone) shows all of the shades that make up hervana, lucky shell, divine peach, heavenly rose & berry delight before being pressed!

The shades that make up hervana!

Shades were chosen individually and then pressed together!

The product process doesn’t stop there…

Our copy team is pretty brilliant here at Benefit, writing about products is no easy task and this new box o’ powder was no exception. To give you a little bit of the back story… the name comes from nirvana, the ultimate state of bliss. If you know anything about Benefit we couldn’t just have named it some regular old word! So those divas of diction came up with hervana, her + vana…get it?! Once the name was decided art takes the theme and runs from there!

Hervana is defnitely my new go to product. My favorite way to wear it is to swirl all the shades together and apply to cheeks. Next, I like to lift my look to cloud 9 by using the tip of the angled brush and concentrate the hairs into the heavenly rose shade and berry delight, pop that blend of color on to the apples of your cheeks and voila! If you are obsessed with the orchid blossom shade like myself repeat, repeat, repeat! Since this is a fairly matte shade I of course take my watts up! and highlight just to the top of my cheek bones… truly enough to make an angel blush!

Have you gotten to try the newest box o’ on the Benefit block?

I am here in HSN sudios, Tampa FL getting ready for our WORLD PREMIERE OF HELLO FLAWLESS OXYGEN WOW LIQUID FOUNDATION!!

HSN will be the only place in the WORLD that you can get this new launch. In my opinion, this is one of the best product that we have EVER made.  It has completely changed the way I think about the “f” word, and by that I mean, “foundation.”

I always prided myself on being a girl who DIDN’t wear foundation… but now I say it with pride that I DO!

Hello flawless oxygen wow! liquid foundation is so lightweight, it applies like a tinted moisturizer for build-able coverage but performs like a foundation.  It goes on smooth (especially over the POREfessional), and makes skin look smooth, and well, FLAWLESS. Major plus: it has SPF 25 PA+++ for high performance sun protection. I love it so much that I decided to show you what I look like (gasp!) bare faced, so you can see what a difference it makes.

Don’t judge me on the lighting, this was taken from my hotel bathroom with my iPhone at around 6 am…

YIKES this is dedication

Now with a little hello flawless oxygen wow!…and I mean WOW!

ahhh I feel better already!

Take a look, I swear it’s mine!

wouldn't leave the house without

Now it’s time for the A squad, or what I like to call “my transformers”…

hello flawless oxygen wow!, bella bamba, high brow, they're real, hoola

And now I am a happy camper!

finally I got my confidence back...that was rough

Check out our shows tonight on HSN and be the first to peep our outta this world liquid foundation…

3am (EST) / 12am (PST)

10am (EST) /7am (PST)

3pm (EST) / 12pm (PST)

8pm (EST) / 5pm (PST)

We just came out with a new highlighter, sun beam!

golden complexion perfection

This golden bronze highlighter gives you a natural, sunkissed radiance. Dot & blend over makeup on to cheek & brow bones for a bronzed glow that complements all skintones. It’s liquid sunshine in a bottle! Pair it with your favorite box o’ powder (the favorite pairing around the office is with dallas bronzer or CORALista) for ultra radiance. Try a light application down the center of your nose for an extra hint of glowing perfection!

Other beaming tips to try:

• Mix sun beam with you rebel tinted moisturizer for an allover radiance
• Apply one hot minute loose gold powder on over sun beam
• Blend with chachatint and then apply for a tropical coral glow

apply to your cheekbones

then blend

she's all a'glow!

Resident BADgal gets some sun beam

all highlighters in a line: (L- R) sun beam, high beam, girl meets pearl & watt's up

Hey Bene-babes! It’s your trusted party source (who’s feeling oh-so-flawless) reporting once again from the “pink-carpet” at the Benefit Boutique SoHo!

Benefit and over 30 top beauty bloggers and online writers celebrated the launch of the NEW! Benefit hello flawless oxygen wow liquid foundation. It was Boogie Nights all over again with an out-of-this world performance from the Benefit Soul-ar sisters singing disco hits while waving goodbye to imperfections! Bloggers were dancing the night away with their perfect match of Hello Flawless Oxygen Wow in one hand and pink champers in the other!

The Benefit Boutique SoHo had a full house of flawless faces! Beauty bloggers & online writers could not wait to get color-matched and once they did… they were over the moon with the results! Last night Benefit took one small step for complexion, one giant leap for perfection!

SHHHH! Be the first to get your hands on this baby with a sneek preview February 2nd on HSN or online February 15th!

xo
Media Darling

The Benefit Boutique SoHo Gang!

tweet. tweet. tweet.

Flawless in a Flash!

Sing it girl!

"I love the nightlife, I got to boogie"

Shade Matching!

The Hostess with the Mostess, Maggie Ford Danielson

PARTY-Time!

Hello Flawless!

Playing at the Benefit Boutique SoHo!

The Benefit SOUL-ar Sisters

Welcome to the Party girls!

It’s date night tonight for my fiancé and I and I have yet to find out what our plans will be. I normally don’t like spontaneity, but since one of my New Year’s resolutions this year is to be more spur-of-the-moment, I’ve decided to go with it and be surprised. The downfall to this decision however, is I will have a hard time getting ready this evening without knowing what exactly is on the itinerary.

My solution to this? I’ve decided to go with the no-fail LBD paired with a simple, yet polished face. My goal is to achieve the “I always look this good” look, by combining natural with a touch of glamour.

Here’s the beauty breakdown for my natural date night look

FACE

Start by mixing “that gal” primer with you rebel tinted moisturizer. I like to start by adding both products to the back of my hand and then apply them to my face using a foundation brush. Start with your T-zone, and work the product out towards your neck and hairline.

Use a concealer to cover up any dark circles or blemishes. An industrial strength concealer like boi-ing works great for faking a flawless face.

BROWS

For a natural sexy brow, the instant brow pencil is perfect. Simply glide the product over the brows and use the spoolie tip to blend.

EYES

For a light pink shimmer, use a cream shadow brush to apply creaseless cream shawdow/liner in r.s.v.p. from your lash line to your brow bone.  Next using a powder shadow brush, apply a layer of velvet eyeshadow in buckle bunny to your eyelid crease.

Define eyes by lining the upper lash line with BADgal liner waterproof in espresso. A brown liner instead of black helps to achieve a more natural look.

Intensify your natural eye color and add volume to your lashes with BADgal plum mascara.

CHEEKS

For a “heavenly flush,” try Benefit’s newest box o’ powder hervana. This product provides a mixture of four shades of beautiful color. Simply swirl the included blush brush and sweep on the apples of your cheeks in an upward motion. My top tip, smile when you apply!

smile & say "hervana"

Add some extra radiance by applying satin pink high beam on your cheekbones and temples. There’s a reason this product is called “supermodel in a bottle,” it provides all skin tones with an amazing gorgeous glow.

LIPS

Finish off your look with shy, a light pink full-finish lipstick.

ready for action!

What Benefit products do you like to use for a night out with your date?