I am here in HSN sudios, Tampa FL getting ready for our WORLD PREMIERE OF HELLO FLAWLESS OXYGEN WOW LIQUID FOUNDATION!!

HSN will be the only place in the WORLD that you can get this new launch. In my opinion, this is one of the best product that we have EVER made.  It has completely changed the way I think about the “f” word, and by that I mean, “foundation.”

I always prided myself on being a girl who DIDN’t wear foundation… but now I say it with pride that I DO!

Hello flawless oxygen wow! liquid foundation is so lightweight, it applies like a tinted moisturizer for build-able coverage but performs like a foundation.  It goes on smooth (especially over the POREfessional), and makes skin look smooth, and well, FLAWLESS. Major plus: it has SPF 25 PA+++ for high performance sun protection. I love it so much that I decided to show you what I look like (gasp!) bare faced, so you can see what a difference it makes.

Don’t judge me on the lighting, this was taken from my hotel bathroom with my iPhone at around 6 am…

YIKES this is dedication

Now with a little hello flawless oxygen wow!…and I mean WOW!

ahhh I feel better already!

Take a look, I swear it’s mine!

wouldn't leave the house without

Now it’s time for the A squad, or what I like to call “my transformers”…

hello flawless oxygen wow!, bella bamba, high brow, they're real, hoola

And now I am a happy camper!

finally I got my confidence back...that was rough

Check out our shows tonight on HSN and be the first to peep our outta this world liquid foundation…

3am (EST) / 12am (PST)

10am (EST) /7am (PST)

3pm (EST) / 12pm (PST)

8pm (EST) / 5pm (PST)

Straight outta the gates of beauty heaven, we introduce you to our newest, most angelic box o’ powder, hervana.

Hold on to your halos, this little bit-o-heaven isn’t officially available till later this month BUT on Monday, December 5, for one day only it will be available for purchase at Benefitcosmetics.com, Sephora.com, Ulta.com and Bloomingdales.com.

a "good karma" face powder

The blush is a swirl of lucky shell, divine peach, heavenly rose and berry delight–which serendipitously blend together to orchid-blossom pink perfection. Ooh heaven is a place on Earth!

enough to make an angel blush

As our friends at Sephora Beauty and the Blog say, “Perfection on all skin types, it’s destined to become a cult favorite, and earn a top spot in Benefit’s legendary pantheon of powders.” Save your date with destiny this Monday, December 5 and get ready to blush your way to beauty heaven!

Benefit fans, not only are you pretty, you’re also pretty HILARIOUS! We’re in day-two of our week-long Benefit Confessapalooza Sweepstakes for a VIP trip to the Lollapalooza music festival, and the beauty confessions are coming in hot! Can I just tell you, I’ve experienced the sheer joy of seeing some of these confessions and if I could sum it up in one word it would be this: AWESOME!

I’ve selected some very compelling, real confessions that need to be shared. Check out these little gems…

Makeup MacGyver: ”Once I was out of cosmetic wedges so I cut off a piece of my mom’s kitchen sponge to apply foundation!”-Nicole

Hmmm…interesting: ”I use benetint on more than three different places!” -Jenny

WOW…creative!: “When concealer just doesn’t do the trick, I use eyeliner on pimples to pass them off as beauty marks.”-K.C.

Preaching to the choir: “I’ve slept in my makeup and just added more the next day!”-Jamie

A gal after my own heart: “I’ve ALWAYS used toilet seat covers as face blotting papers!”- Lisa

is this wrong?

 

Think you can top these?

If you are a US resident 21 or up, definitely confess & enter the sweeps (if you’re not–or even if you are–definitely be sure check out our online beauty confessional ifakeditwhen.com). 

Although submitting a wildly juicy confession won’t increase your chances of winning (since it is a sweepstakes), your cleverness will not go unnoticed because we’ll be posting our favorite Confessapalooza beauty confessions as they roll in. Good luck you gorgeous, clever Benefit gals!

I have a beauty confession…they’re real!, they’re bigger, they’re amazing and they’re all mine before anyone else can get their hands on them for at least another month.  

…I’m talking about my lashes of course! BUT for one day only you too can get your hands NEW they’re real!, the mascara that’s “beyond belief,” over a month before it hits the shelves.  Click here for the details. 

This “bodacious breakthrough” mascara does what it says, providing lengthening, volumizing & curling for all types of lashes. Here I’ve taken a picture of my real lashes and my “beyond real” lashes after applying they’re real mascara. What do you think?

The reality is, my lashes are very straight, a little sparse and I typically have issues with non-waterproof mascara running under my eyes throughout the day. Why they’re real works great for me is for two major reasons:

Reason 1: the brush. It has bristles that are short and long, which grab EVERY lash–coating even the short lashes you may never have known existed. When I brush from the lash base wiggling up, it automatically pushes lashes upward, curling them. A major win is the tip of the brush which is a rounded “ball” which can be used vertically for coating bottom lashes.  The size is great for precision application and I’ve found the best way to apply takes three steps:

easy as 1-2-3

Reason 2: the formula. This mascara lengthens, volumizes and is LONG-WEARING. I cannot tell you how many mascaras have  slipped off me; this formula stays. Also, though it’s technically not a waterproof mascara I’d like to share a quick bit of info which may turn into it’s own blog post: this mascara survived a hot-yoga class! Beauty confession: I didn’t have time to take my makeup off. The rest of the makeup sweated off, the lashes stayed.

Here’s another beauty confession…I’ve slept in this mascara and it’s stayed on.  No joke.

They’re real mascara is the real deal and if you want to get your hands on it first before everyone else, you can this Friday!

Why stop at diamonds?! You can’t deny that diamonds, makeup and hair products are the best friends of any gal! Our Resident BADgal has lately been working on brightening up her complexion with our new skincare line b.right! and if you’re looking for that easy way to add extra bling, try a pair of new diamond earrings! Trust me, it’s closer than you think…

Yes, that’s right. Now’s your chance to enter to win 1 of 3 fabulous prize packages of girly giveaways to sparkle, shimmer & shine!

The Grand Prize is a 1/2 carat diamond 14k white gold studs, a $500 gift card from Benefit Cosmetics & a $500 gift card from Folica.com. Who doesn’t love that?

It’s the last few days! Enter today! Enter to win a sweepstakes on ice.com here.

Do tell…what are your three “best friends” (yes, I know not human or pet kind). :)