secret life of a benefit gal
Did anyone catch a glimpse of the they're real Benebabes wandering the frigid NYC streets during Fashion Week?Dressed in glossy pink trench coats, long voluminous hair, fluffy pink ear muffs and of course armed with they're real mascara and exaggerated...I don't even have to say it...these bombshells were hard to miss! The they’re real Benebabes left everyone wondering if “they’re real”!?!
When we first curled up with the creative cats at ModCloth and they told us about their concept for an adorably vintage photo shoot we asked, "will you be our valentine?" and the rest was history. Flash forward to the day of the Girl Meets Glam shoot and it was bouffants, bee hives and vintage boudoir style (read more about it on their awesome blog).
o when we got together with our stylish friends at ModCloth to collaborate on our latest beauty & fashion photo shoot we knew immediately it was a match made in heaven (happy Valentine's day to us!). Allow me to introduce you to Girl Meets Glam, our vintagey-mod look book of beauty & fashion tips and inspiration.
Last night was a buzz with NYC's bright-eyed and makeup loven' publicists from Fashion Houses to NYC's top PR agencies. It was a full house (and I ain't reffering to Uncle Jessie) of 42 gals gushing over Benefit's makeup heaven. Our guests all went home with more than a just sweet tooth after an evening in this "candy shop" for makeup.
The holidays are officially here!! H0w do I know that? WE are on HSN, the trees are up and the holiday sets have begun! Maggie and I started our shows last night at HSN and we are having a blast. There is nothing better then selling holiday sets. It gets everyone so excited, and we have so much FUN. Last night we got the party started with a host pick and we shared a set with the KORRES girls... check it out!
It's getting a little hotter in Brazil! This past week, Benefit officially launched in gorgeous Brazil with an exclusive at Sacks/Sephora! On today's blog post, we meet Chloe, our Brand Manager of Benefit Brazil. She was already a huge fan of Benefit, but came on board to Benefit as the fearless leader to bring the Benefit love to Brazil!
Hey Benebabes, it's your favorite gal-about-town reporting to you on the latest & greatest parties around NYC! Benefit Cosmetics celebrated the opening of the Benefit Boutique SoHo, our flagship boutique in NYC and the ultimate hotspot for on-the-spot “make-uppers,” tips & tricks and our famous fun instant beauty solutions! The new flagship is literally a girly wonderland (that you never want to leave!). With eight mirrored vanities for brow shaping, two pretty rooms for body waxing, and one room for airbrush spray tanning, you can't help but smile the moment you walk in and want to sing at the top of your lungs "I feel pretty". It's like, makeup heaven!