Living the life of a Professional Brow Raiser is a bit more fun then I can handle sometimes. I give myself a daily pinch just to make sure I’m not dreaming. A few weeks ago we were onset filming a video that took a peak [...]
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brows from now to WOW
OH NO!!! CRAZY BUSY BROWS AT BEAUTY CENTRAL! Today as I rushed around the office caught up in all the excitement of Brow Week I noticed that more then a few people seemed to be neglecting their brows. This made me a bit sad and [...]
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hsn behind the scenes
Behind the scenes of HSN with Maggie & Annie!
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give us some lip!
Seeking simple ways to sweeten your Valentine’s Day look? Pucker up and paint your pout with Benefit’s full-finish lipstick!
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benef-it girl party with zanna roberts rassi
Last night, the flagship Benefit Boutique SoHo was the hotspot for New York City’s top beauty & fashion tastemakers. Zanna Roberts Rassi, Senior Fashion Editor at Marie Claire magazine, hosted an exclusive Benef—IT Girl’s Night Out party for her fashion & beauty gal-pal crew. As an award winning fashion & beauty journalist, stylist and television host, Zanna has an inspirational approach to fashion & beauty setting her a part in the industry as an official Benef—IT gal!
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my job is so ‘Benefit’
Pink wigs, dry ice and lab coats. For Brand Authority/Beauty Rocket Scientist, Maggie Ford Danielson, it's just another day in the life of a Benefit gal.
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Adventures in the Windy City! (Part 1)
At Benefit it's important to step out of our day to day beauty routines and see what's going on out in the real world. We want to make sure that our people, products and design are looking the best they possibly can. So Shannon, the International Eyebrow Mover and Shaper and myself jet-setted our way to the windy city, Chicago!