This time around when we take a look behind the scenes at our latest photo shoot, I thought it was important to pay homage to all those who make the day possible. There are so many people that spend a great deal of time on [...]
No wonder they call NYC the city that never sleeps…once you get settled in one space, your bound to pick up and move again to a new location. I’m liking my new zip code and loving even more my new benefitized desk and product closet [...]
Maggie and I were just in Tampa for the launch of they're real mascara! I have to say that I am totally addicted to this mascara and it was killing me to not be able to talk about it until now because it is insane! As we were preparing for our first show, I brushed on theyr'e real and it dawned on me!... If I only apply it to one eye and go on air to show the difference then people will really understand just how crazy this mascara is. So I did just that.
Coral is hot for summer and what better time to show it off than this July 4th weekend (which in my opinion, marks the apex of this sizzlin season). I decided to do a dry run of my July 4th look and wore my weekend digs to the office today specifically for this quick n' easy how-to blog post on our latest, juciest, lip & cheek stain, chachatint.
Let me just start by saying that I didn't make up the tag line..."those are Faux Real". That came from the Benefit UK team but I love it so much I had to use it. Anyway, I wanted to do my own before & after for they're real! The Youtube video of they're real from HSN was posted on Benefit's Facebook page yesterday and well, I got a little jealous because Annie got to do a live Before & After but I didn't. (truth be told, we were going to do it but they "lost" my before shot so it had to be pulled last minute. That's show biz for you) So here it is.
It shouldn’t be a surprise to any of our Bene-babes out there that at Benefit…we live for FUN! Our products, our people, all of it screams that we know how to have a good time. Last week for our Global Marketing Meeting we wanted to make sure that our Benefit friends from all over the world got a crash course in falling in love with San Francisco. So a scavenger hunt clearly seemed like the best option.
Question: how do you visit over 30 countries in just THREE days?! Answer: hang out with Benebabes from all over the world at our annual marketing conference! As a member of the Benefit PR team here in our SF headquarters, I have the very fun privilege of working with amazingly talented PR and marketing gals in our Benefit offices in all our markets - from France to Korea to South Africa to Australia. We don't see each other often, but once a year, we make up for lost time with a few action-packed days here in SF, filled with everything from brainstorming sessions to Q & As with our co-founders, Jean & Jane Ford.