WHAT'S NEW

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The BaubleBenefit Takeover!

It’s no secret that baubles and beauty make a great pairing, and that’s why we’ve been celebrating the BaubleBar x Benefit Cosmetics collab all month long! From pretty prophecies to the most adorable gift sets, we’re all about making your wishes come true. Speaking of which, if […]

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WHAT'S NEW

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Stop, Drop & Roller Lash!

Get ready to stop, drop & curl, gorgeous! The roller lash revolution is coming, and Benebabes across the globe are preparing to hurl their curlers! Roller lash, coming February 27th, is Benefit’s BRAND NEW mascara, and (we don’t mean to brag) we didn’t just change the game—we […]

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WHAT'S NEW

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Sparkle & Shine: Holiday Bling!

Happy holidays, gorgeous! It’s the most wonderful time of the year & this means we get to pull out our sparkliest beauty goodies! Finally, it’s acceptable to wear glittery eyeshadow to work! (Errr.. at least it is at Beauty Central.) A photo posted by Stephanie Villa (@soothingsista) on […]

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WHAT'S NEW

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Hot Off the Press: Puff Off!

Maybe you weren’t planning on an all-night text-a-thon, but it’s been forever since someone this hot popped up on your radar. It’s true, last night’s secrets have a way of surfacing. Now tell under-eye imperfections to PUFF OFF! once and for all… and keep those […]

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WHAT'S NEW

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#Jingleboost

The holidays are HERE! Fresh snow, sparkly lights, yummy-smelling pine trees—it doesn’t it get any better! But along with the sparkle & glow of the season comes some serious stress. The holiday rush can be too much and before you know it, you’re standing in the middle of […]

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WHAT'S NEW

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Introducing Brows A Go-Go!

Let’s get real here: who HASN’T had a brow emergency? You’ve got a last-minute hot date/big event/awesome party planned, you’ve got the wardrobe set aside in your closet, the beauty look all planned out in your head, when suddenly you glance in the mirror and… “WHAT […]

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WHAT'S NEW

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Bring on the Brow Bling!

It’s impossible to talk about trends right now without bringing up brows. To be fair, we’ve been bold brow girls since way back (thanks to Benefit Brow Bars for showing us the way), but Cara Delevingne burst onto the scene a few years ago & brought our […]

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