WHAT'S NEW

WHAT'S NEW

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Just the Tip!

Haven’t heard about the NEW they’re real! push-up liner yet? Where have you been, gorgeous!? Under a rock? Enjoying the pre-summer sun? Outside? FINE! We forgive you. But, you might want to start paying attention. Here’s what you’ve missed so far: the story about how [...]

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WHAT'S NEW

WHAT'S NEW

WHAT'S NEW

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A Beauty Balancing Act Bigger than BB!

Well, gorgeous—it’s finally here! Introducing big easy, our NEW and innovative “beauty balancing act” that’s bigger than BB! Big easy is a multi-balancing complexion perfector that works to balance moisture & control oil. It’s self adjusting formula adjusts to your exact shade, provides effortless spread-ability, and [...]

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WHAT'S NEW

WHAT'S NEW

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Turn Up the Tints!

It all started with a stripper… seriously. An exotic dancer walked into a Benefit boutique in the 1970s on the quest for rosier nipples, and, well, that’s what she got! The simple request led to the creation of a smudge-proof stain for lips, cheeks… and [...]

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