WHAT'S NEW

Screen Shot 2014-12-16 at 4.12.56 PM

Sparkle & Shine: Holiday Bling!

Happy holidays, gorgeous! It’s the most wonderful time of the year & this means we get to pull out our sparkliest beauty goodies! Finally, it’s acceptable to wear glittery eyeshadow to work! (Errr.. at least it is at Beauty Central.) A photo posted by Stephanie Villa (@soothingsista) on […]

Read more »

WHAT'S NEW

BLOG_Puffoff_component

Hot Off the Press: Puff Off!

Maybe you weren’t planning on an all-night text-a-thon, but it’s been forever since someone this hot popped up on your radar. It’s true, last night’s secrets have a way of surfacing. Now tell under-eye imperfections to PUFF OFF! once and for all… and keep those […]

Read more »

WHAT'S NEW

Holiday2014_Boosts_Rudolph

#Jingleboost

The holidays are HERE! Fresh snow, sparkly lights, yummy-smelling pine trees—it doesn’t it get any better! But along with the sparkle & glow of the season comes some serious stress. The holiday rush can be too much and before you know it, you’re standing in the middle of […]

Read more »

WHAT'S NEW

BrowsAGoGo_2

Introducing Brows A Go-Go!

Let’s get real here: who HASN’T had a brow emergency? You’ve got a last-minute hot date/big event/awesome party planned, you’ve got the wardrobe set aside in your closet, the beauty look all planned out in your head, when suddenly you glance in the mirror and… “WHAT […]

Read more »

WHAT'S NEW

Screen Shot 2014-11-18 at 12.32.29 PM

Bring on the Brow Bling!

It’s impossible to talk about trends right now without bringing up brows. To be fair, we’ve been bold brow girls since way back (thanks to Benefit Brow Bars for showing us the way), but Cara Delevingne burst onto the scene a few years ago & brought our […]

Read more »

WHAT'S NEW

Benefit_HolidaySets

Sweet, Sweet Holiday

How is it possibly November already? We swear it was just last week that we were obsessing over which dress to wear to our 4th of July BBQ. While time is going entirely too quickly, we definitely aren’t mad about the holidays being upon us. […]

Read more »

WHAT'S NEW

SOC14_instagram_instantcomeback

Ready for an Instant Comeback?

It’s official: fall has arrived! Visions of cozy sweaters, football games & pumpkin spice everything are dancing in our heads (which are sporting autumn’s best braids, of course). It’s our favorite season. Yet while we’re loving chunky scarves & chowing down on our fave fall treats, we’re not […]

Read more »