Happy Monday, Benebabes! We’re smooth sailing right into fall, and we’re more than okay with it! Besides the pumpkin-flavored…well, everything…what’s really making the season change easy is our lip color! We’re so excited to introduce our new! hydra-smooth lip color. It’s the perfect amount of […]
Who’s ready to ROCK?! Hit the stage with our new rose gold ‘rush of heat’ Box o’ Powder, rockateur! It’s the perfect provocative shade for girls who don’t blush easy! For a show-stopping, flushed look, simply sweep rockateur powder onto the apples of […]
What time is it? It’s FLAWLESS time! Time is valuable, time is money–so tick tock to it! We’re here to introduce you to our latest beauty time saver, stay flawless 15-hour primer! A quick 15-second application of this innovative makeup magnet will lock on your foundation for 15 flawless hours. […]
You may or may not have heard, but disco fever has taken over here at Beauty Central. In celebration of Sephora’s Sweet 15 Anniversary & Matthew Williamson’s 15-year anniversary, we teamed up with Matthew Williamson to create an exclusive, dazzling kit that’ll definitely get your panties in a […]
What's my new gilt-y pleasure? Well, it's complicated to pick just one favorite of these longwear powder shadows & creaseless cream shadows from our new color collection. Here are my two cents on what shades blue my mind. If you want an easy, instant result try any of these wearable shades with a rich payoff. The longwearing shadows can be worn alone, paired with a creaseless cream or layered with another powder shadow.
"Cakey" is a description for dessert. "Dry" is how I like a martini. Neither description should ever refer to your under-eye area. Fakeup is here to make sure that never happens.
It’s time for us to REVEAL… something that HYDRATES & CONCEALS. But for one-day-only! Introducing… fakeup hydrating crease-control concealer! This innovative product instantly hides dark circles & diffuses fine lines for a silky smooth, ultra-natural look. Plus, fakeup is proven to keep skin hydrated for 6 hours.* […]