WHAT'S NEW

all highlighters in a line

we’re sunbeaming!

This golden bronze highlighter gives you a natural, sunkissed radiance. Dot & blend over makeup on to cheek & brow bones for a bronzed glow that complements all skintones. It’s liquid sunshine in a bottle! Read below for more tips & tricks about our newest highlighter!

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WHAT'S NEW

Welcome to the Party girls!

hello flawless oxygen wow launch party

Benefit and over 30 top beauty bloggers and online writers celebrated the launch of the New! Benefit Hello Flawless Oxygen Wow liquid Foundation. It was Boogie Nights all over again with an out-of-this world performance from the Benefit Soul-ar sisters singing disco hits while waving goodbye to imperfections! Bloggers were dancing the night away with their perfect match of Hello Flawless Oxygen Wow in one hand and pink champers in the other!

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WHAT'S NEW

WHAT'S NEW

WHAT'S NEW

Inside new Soho

soho boutique opening tomorrow

From the Golden Gate to the Empire State....NYC is about to get a whole lotta gorgeous when our brand new Benefit Boutique SoHo opens its doors this Wednesday 9/21! It's pretty, pink & perfectly complete with all the beauty bells n' whistles Benefit has to offer. Like all of our Boutiques, our fantabulous seasoned staff will be offering famous brow waxings, beauty services and makeuppers. This is the first Boutique to open in the Big Apple so New Yorkers can experience the beauty bliss of our Benefit beauty wonderland. Come play!

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WHAT'S NEW

blog eye 3

makeup must-haves for fall

What? It's September? Back to school? Fall? Who knew? This isn't sarcasm people! This season has totally snuck up on me, the following should have given me a clue: 1.) We are actually seeing sun in San Francisco! 2.) Just wrote that dang September rent check... 3.) My teacher friends have replaced mobile uploads of weekday wine tasting trips to funny quotes from their classroom kids 4.) GINORMOUS magazines are hitting the newsstands But really, for those of us who don't live in a four season climate the closest we get to experiencing fall is incorporating the new must have color. If you are like myself and searching for a little fall inspiration try this bold eye look:

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WHAT'S NEW