WHAT'S NEW

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NEW! Gimme Brow-Volumizing Fiber Gel

POOF! It’s everything you’ve been waiting for, Benebabes! Instantly give yourself fuller-looking brows with the NEW gimme brow, our innovative brow-volumizing fiber gel! Just like magic, the brush-on, water resistant fiber formula adheres to skin & hair—creating brows where before there were none! It builds easily for full […]

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WHAT'S NEW

WHAT'S NEW

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New! Hydra-Smooth Lip Color

Happy Monday, Benebabes! We’re smooth sailing right into fall, and we’re more than okay with it! Besides the pumpkin-flavored…well, everything…what’s really making the season change easy is our lip color! We’re so excited to introduce our new! hydra-smooth lip color. It’s the perfect amount of […]

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WHAT'S NEW

WHAT'S NEW

WHAT'S NEW

WHAT'S NEW

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color by benefit

What's my new gilt-y pleasure? Well, it's complicated to pick just one favorite of these longwear powder shadows & creaseless cream shadows from our new color collection. Here are my two cents on what shades blue my mind. If you want an easy, instant result try any of these wearable shades with a rich payoff. The longwearing shadows can be worn alone, paired with a creaseless cream or layered with another powder shadow.

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