First up, in celebration of Memorial Day Weekend, is the ultimate summer staple—the backyard barbecue. We’re keeping it casual cool with denim cutoffs, a summery white blazer & bright pink accessories. Plus a few minimal makeup essentials to stay protected from the sun and make your lips & cheeks pop with color.

Our kinda Benefit gym bag—minis & a pink water bottle!

1. Ultra Plush Lip Gloss in lollibop: A silky, non-sticky lip gloss in a summery hot pink.

2. rag & bone 20th Anniversary Capsule Collection EXCLUSIVE Sliver Combo Blazer: A crisp white blazer to ward off an evening chill.

3. Super Sunglasses PREORDER Lucia Francis Black: Stand out with round lenses & retro cat-eye frames.

4. Proenza Schouler 20th Anniversary Capsule Collection EXCLUSIVE Cross-body bag: The perfect pop of pink & utility—hold a cocktail & a plate with this hands-off cross-body bag.

5. The POREfessional: A stay-put primer that’ll combat shine—even in the summer heat.

6. Maison Boinet EXCLUSIVE Contrast Loop Leather Belt: The most versatile summer belt in a cool beige.

7. BADgal waterproof mascara: Mascara that won’t melt in the sun.

8. Triple Performing Facial Emulsion: Your summer essential—SPF 15 that hydrates and protects with an oil-free, lightweight formula.

9. Fine-One-One: A portable pop of lip-and-cheek color in the the perfect coral-pink.

10. See By Chloe Mirror Cork Bed Flat Sandal: We’re loving the cool cork soles of these essential summer flats.

11. J Brand Slouchy Boyfriend Shredded Short: The only shorts you’ll need all season.

Our kinda Benefit gym bag—minis & a pink water bottle!

As residents of SF, there are plenty of ways to stay active outside—hiking in Marin, biking the Golden Gate Bridge, walking up hills in 5-inch heels. You know, the usual. But if finding options to work out is easy, fitting them into our busy schedules is hard. Sometimes, in order to stay healthy & look drop-dead gorgeous in tanks, we fit a workout in between life’s daily routines. Before a morning commute? Sure! During a lunch break at work? You betcha! Instead of happy hour? Sad but true. The question then is: How does your beauty routine change with your workout routine?

We decided to ask our beauty experts here at Benefit for tips & tricks to be active and attractive. Here are some product recommendations for whichever workout woman you are:

The Wake & Shaker
If hitting the snooze button is not your daily downfall, you’re a better person than us. And we commend you. If you’re getting your benefitness on in the a.m., your beauty routine should be minimal. Start with a fresh face (you washed your makeup off last night, right gorgeous?) and dab on moisture prep toning lotion with a cotton ball before your workout. After sweatin’ to the oldies (or Rihanna), splash your face with cool water & then apply total moisture facial cream. If you’re headed straight to the office, lose the weight of your normal makeup bag by carting around minis of your favorite products. From benetint to they’re real!, the compact sizes fit perfectly into your gym bag.

Skincare goes mini! A portable version of total moisture & more.

The Salad Barre Betty
There’s a certain kind of gal who can work out during her lunch break & return completely unscathed. Like fresh as a daisy. Needless to say, we’re pretty envious. If you get your benefitness on during your lunch break, your focus is on two things: keeping your beauty routine short & looking refreshed after a high-intense sweat session. Cut down on makeup application time by not removing your makeup—even if you shower quickly. The key is applying stay don’t stray in the morning to keep your shadows & concealers put—and swiping on BADgal waterproof (and sweatproof) mascara. If you need to freshen up your powder or foundation, spritz on ultra radiance facial rehydrating mist & then reapply as normal (trust it, it won’t cake).

The stay-put primer—perfect for lunchtime workouts.

Miss Lemon Drop & Give Me Ten
If you’re more apt to swap a cocktail for a crossfit class (at least sometimes), then a post-work sweat session is your jam. But what if your next destination is a dinner date? Then you need high-impact products that can transform your look from day to dance class to night. Post-workout, remember to spritz on ultra radiance facial rehydrating mist for an instantly fresh canvas. Then, reshape & set your brows with brow zings. Add some color with benetint on cheeks and lips. And finally finish off with they’re real!—the dramatic black mascara that’s totally layerable. Hotness meets fitness!

The reapplication secret: a spritz of ultra radiance facial mist.

Want to learn how to apply your beauty products post-workout? Learn from the pros! We’re hosting two parties with Physique 57 on May 20 & 21. Register here in LA and here in NYC to get a complimentary Physique 57 class followed by champagne and make-uppers at Benefit Cosmetics in Soho. This time you can have your happy hour and health.

Whistle while you workout, Benebabe!

Oh no, you say? Mother’s Day!? Don’t fret, gorgeous. We’ve curated 5 collections of beauty goodies for every mama, guaranteed to arrive at your doorstep in time for Sunday brunch. Think of it as a beauty rescue for procrastinators (and their moms). Check out the activities happening in each city & how to order your exclusive Mother’s Day Benefit Cosmetics sets!

SAN FRANCISCO
Have you been wondering what’s in the big blue present in front of AT&T Park? Well guess what, gorgeous, it’s Benefit in a box! After all, mom always said the best things come in pink Benefit packages. We’ll be on site before the game handing out free goodies at Willie Mays Plaza at AT&T Park from 4-8 p.m. Thursday 5/9 & Friday 5/10. Grab some swag (for you or mom, we won’t tell), order your Mother’s Day packages on-the-spot & get a pre-game pick-me-up from our Benefit beauty artists—who will be doing makeup touchups ON FRIDAY ONLY from 4-8 p.m. Ordering a Benefit beauty set for mom? Get it delivered to your seat at the game with eBay Now! Cheer on the Giants & get your shopping done? #makeithappen.

Pre-game w/ beauty pick-me-ups at AT&T Park!

NEW YORK
On the other coast, you may’ve seen the eBay Now truck driving around the streets of Manhattan. Even in the rain, we’ll be passing out pink presents filled with Benefit goodies on Thursday 5/9! For the truck’s current location, follow @eBayNowNY or ask @BenefitBeauty on Twitter. If you don’t snag a swag box on Thursday, don’t worry. We’re parking at Union Square from 11 a.m.-5 p.m. on Friday 5/10 (in much better weather) to provide mini makeovers for you & your mom!

Get on-the-spot makeovers at NYC’s Union Square!

Get on-the-spot makeovers at NYC’s Union Square!

Get on-the-spot makeovers at NYC’s Union Square!

THE GIFTS
So what about the Benefit Cosmetics Mother’s Day gift sets, you ask!? If you’re in San Francisco, San Jose or New York City, just download the eBay Now app, pick a pretty present for your mom from the 5 collections—from Moms-a-Go-Go to One Hot Mama—& get it delivered in about an hour from Macy’s! These exclusive sets will arrive in a pretty pink package just for your mama.

Happy Mother’s Day, Benebabes! We hope to see you at the boxes!

Lights! Camera! Red Lips!

Which is why we’ll be prepping for the midnight showing with our own 1920s-inspired beauty look, of course. Our new Core Color collection packaging—inspired by the design of the Golden Gate Bridge—truly nails it with the art deco theme, which happens to be a perfect starter for getting us inspired for this look.

The Core Color collection, inspired by 1920s San Francisco.

GET GATSBY GLAM
Step 1:  Start with a moisturized face prepped with hello flawless oxygen wow brightening foundation for the ultimate butter-esque skin. Prime your eye with a little stay don’t stray so your look will last through the whole night.

Step 2: Grab your creaseless creams & longwear powder shadows! Start with call my bluff!; dab from your lash line all the way up to your brow line for a creamy smooth lid. Next, take my two cents to the outer corner of your eye, brushing toward the inner corner. Apply it with a heavy hand for those speakeasy-worthy bronze highlights. Then, brush skinny jeans into the outer corner of your eye and take a hard angle definer brush to sweep it across your top and bottom lash line for a smokey liner effect. Lastly, finish with they’re real! for dramatic lashes.

1, 2, 3 for speakeasy-worthy eyes.

Step 3: That red lip! Grab your benetint, gorgeous, & apply, apply, apply! The more generous you are with benetint, the brighter & bolder your red lip will be.

There it is! We may not have costumes to wear to the premiere, but let’s be honest, we’ll never compete with Leo in a suit. See you at the theater, darling!

Eye Love Summer: Everyday Neutrals

Step 1: Wipe a little stay don’t stray on the back of your hand. Dab all over eyelid and under bottom lid to make sure your shadow will STAY PUT!

A little stay and NO stray.

Step 2: Grab your cream shadow brush & the new! creaseless cream eyeshadow in R.S.V.P. Apply the cream shadow all over the top of your eyelid.

It’s never too early (or late!) to R.S.V.P.

Step 3: Next grab your powder shadow brush & dust on the new powder shadow in call my bluff. Go straight to your brow line to give your brows added definition.

Pro Tip: Once you’ve completed your eye look, go for seconds with call my bluff! against the brow line.

Step 4: Then dab the tip of your powder brush in the thanks a latte powder shadow. Start form the corners of your lid and brush inward. Extra contouring in the crease of your lid is what will take this look from day to night.

Eye love contouring!

Step 5: This brings us to the liner. We know that applying liner can be intimidating, but our lovely make-up artist Amanda Storey taught us a naughty little trick. Dot your black BADgal liner waterproof across your lash line from the inner corner to the outer, then take your smudging brush and fill in the dots to make a line! This helps you achieve that smokey liner look, without the mess.

No look is complete without BADgal liner!

Step 6: Finally, brush they’re real! on your lashes for that dramatic faux-lash look.

Hello, luscious lashes.

Voila! A classic that’ll take you from fairs to fireworks—all summer long.

Baby, you’re a firework.

Keep your eyes out for more summer looks to come!