HOW TO

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DIY: Earth Day Upcycling

Happy Earth Day, Benebabes! As a San Francisco-based company, we pride ourselves on being green. But when Earth Day comes around, it gives us an extra excuse to be green and crafty! Take a look at how we upcycled Benefit packaging into adorable (and useful!) [...]

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TIPS & TRICKS

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Go Bold or Go Home

Here at Beauty Central, brows are just as important as our morning cup of coffee. Starting a day without them? Don’t bother us. Starting a day without both of them? Don’t even think about it. Seriously, have you seen us without our early a.m. caffeine fix? [...]

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HOW TO

WHAT'S NEW

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color by benefit

What's my new gilt-y pleasure? Well, it's complicated to pick just one favorite of these longwear powder shadows & creaseless cream shadows from our new color collection. Here are my two cents on what shades blue my mind. If you want an easy, instant result try any of these wearable shades with a rich payoff. The longwearing shadows can be worn alone, paired with a creaseless cream or layered with another powder shadow.

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NEWS

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The Great Fakeup Find!

Slip into your sleuth shoes, gorgeous! Starting Thursday, March 21, complete challenges in our first-ever mobile scavenger hunt for a chance to win prizes worth $1,000 in Benefit Cosmetics, including our new hydrating concealer, fakeup!   Here’s how to play along: 1. Download the Goosechase [...]

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HOW TO

Designlovefest and Benefit Cosmetics

All in a Daydream’s Work: Circus Performer

Ladies & gentlemen, welcome to the Benefit Big Top! Flying through the air on a trapeze, wearing outrageous costumes and headresses! What else would Bri want to do next than be a circus performer! To get this look, we started with the POREfessional pro balm [...]

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