Up late last night, gorgeous? Feeling like the hot mess express ran you over? Sounds like a job for Dr. Feelgood & his EMTs (Emergency Mascara Technicians)! If you live or work in the New York City area, you’re in luck. We’ve partnered with everyone’s [...]
It’s time for us to REVEAL… something that HYDRATES & CONCEALS. But for one-day-only! Introducing… fakeup hydrating crease-control concealer! This innovative product instantly hides dark circles & diffuses fine lines for a silky smooth, ultra-natural look. Plus, fakeup is proven to keep skin hydrated for 6 hours.* [...]
Ladies, meet fine-one-one, our newest all-in-one cheek and lip color! It's pure magic.
Soft, bold, long-lasting, not flaky...I want my eyeliner to be like my boyfriend and best friend rolled into one!
We get it already, Internet. It’s the first week in January and our Facebook & Twitter feeds are filled to the brim with New Years Resolution posts—lose weight! buy a juicer! get organized! save your money! save money to buy a juicer! pet more kittens! [...]
Rejoice! It's holiday party season, which means never-ending excuses to get all dressed up. It's like a standing invitation to look glamorous on a Tuesday, flirt with the office hottie & consume your daily calorie count in eggnog. Needless to say, it's our favorite time of year. But with this thrilling prospect comes grave responsibility: looking mistletoe-ready at a moment's notice.
This holiday season provides us with the opportunity to spread joy and give thanks the people who inspire us. Today I would like you to meet our lovely, bubbly bestie and a longtime Benefit fan, Dena!