Last night, the flagship Benefit Boutique SoHo was the hotspot for New York City’s top beauty & fashion tastemakers. Zanna Roberts Rassi, Senior Fashion Editor at Marie Claire magazine, hosted an exclusive Benef—IT Girl’s Night Out party for her fashion & beauty gal-pal crew. As an award winning fashion & beauty journalist, stylist and television host, Zanna has an inspirational approach to fashion & beauty setting her a part in the industry as an official Benef—IT gal!
Interview with the Benefit SoHo Boutique Proprietor.
The holidays are officially here!! H0w do I know that? WE are on HSN, the trees are up and the holiday sets have begun! Maggie and I started our shows last night at HSN and we are having a blast. There is nothing better then selling holiday sets. It gets everyone so excited, and we have so much FUN. Last night we got the party started with a host pick and we shared a set with the KORRES girls... check it out!
Pink wigs, dry ice and lab coats. For Brand Authority/Beauty Rocket Scientist, Maggie Ford Danielson, it's just another day in the life of a Benefit gal.
Always wanted to know what it's like to work for Benefit? Take a beauty behind the scene look at our Holiday collection with Benefit Senior Art Designer, Heather Wyville.
Hey Benebabes, it's your favorite gal-about-town reporting to you on the latest & greatest parties around NYC! Benefit Cosmetics celebrated the opening of the Benefit Boutique SoHo, our flagship boutique in NYC and the ultimate hotspot for on-the-spot “make-uppers,” tips & tricks and our famous fun instant beauty solutions! The new flagship is literally a girly wonderland (that you never want to leave!). With eight mirrored vanities for brow shaping, two pretty rooms for body waxing, and one room for airbrush spray tanning, you can't help but smile the moment you walk in and want to sing at the top of your lungs "I feel pretty". It's like, makeup heaven!
What makes San Francisco so...well, San Franciscan? In honor of our beloved hometown, Benefit just launched our "I Left My Heart..." campaign to celebrate where all of this Benefit magic started. We decided to ask some of the most awesome ladies we know to share their favorite things about the city in a gorgeous new feature on our website titled "Local Love." And what better way to celebrate than to invite the gals themselves to come play at the Benefit Boutique here in San Francisco?!