I recently sat down with one of Benefit’s most loyal Benebabes, Sheri, at our Chestnut Street Boutique. She has been coming to Benefit for nearly 12 years and owns almost every product. I asked her some questions about her favorite products and her Benefit experiences. Here is what she had to say…
Hey New Yorkers...checkout our bodacious Benebabe on West Broadway & Houston! If you're in the area, it's just a hop skip and a jump away from our Benefit Boutique Soho. Come and play!!!
Last night, the flagship Benefit Boutique SoHo was the hotspot for New York City’s top beauty & fashion tastemakers. Zanna Roberts Rassi, Senior Fashion Editor at Marie Claire magazine, hosted an exclusive Benef—IT Girl’s Night Out party for her fashion & beauty gal-pal crew. As an award winning fashion & beauty journalist, stylist and television host, Zanna has an inspirational approach to fashion & beauty setting her a part in the industry as an official Benef—IT gal!
It shouldn’t be a surprise to any of our Bene-babes out there that at Benefit…we live for FUN! Our products, our people, all of it screams that we know how to have a good time. Last week for our Global Marketing Meeting we wanted to make sure that our Benefit friends from all over the world got a crash course in falling in love with San Francisco. So a scavenger hunt clearly seemed like the best option.
Twenty-ten was an exciting year in the beautiful world of Brow Bars! We spread our wings just a bit more and now have over 500 Brow Bars worldwide and were not slowing down any time soon. We wanted to share just a few of our favorite memories from this year's openings abroad...
Benefit opened the first boutique in Shanghai and we went to the store opening....read all about our adventures!
I have to say it is meeting women like Penelope that make my job so much fun.