Benefit Brows have officially hit NY Fashion Week! As the official makeup and brow sponsor of the Kimberly Ovitz 2011 Fall/Winter Presentation, Benefit worked backstage to create a modern brow look to accent the collection of sculptural ready-to-wear pieces.
Living in San Francisco we definitely have our share of theme parties…it’s clearly in our DNA. There’s always a good excuse to dress up and go crazy in the city. So it’s no surprise that at Benefit we embrace that same spirit at our counters…all over the [...]
Twenty-ten was an exciting year in the beautiful world of Brow Bars! We spread our wings just a bit more and now have over 500 Brow Bars worldwide and were not slowing down any time soon. We wanted to share just a few of our favorite memories from this year's openings abroad...
As we count down the days to the New Year we look forward to new prospects in our lives and hope for great things in the coming year. In reality, some resolutions may come and go, but one thing you CAN promise yourself is that you will wear more full-finish lipstick. Check out these new shades...
Seven years ago this month Benefit opened our very first Brow Bar here in SF inside the Macy’s on Union Square. Fast forward to today: with close to 300 Brow Bars in the US and 160 abroad, we decided it was high time for a party! Last weekend, we decided [...]
Our beauty artists and aestheticians at the Benefit Brow Bar in San Francisco Macy’s Union Square looked ever so lovely in their costumes this year. Alice in Wonderland was the perfect theme for this team of beauties! All characters were present… even the Mad Hatter made an appearance. Perfectly arched [...]
NEW PRODUCT ALERT! NYC strikes it rich today with exclusive worldwide debut of the brand NEW! NEW! NEW! femme metale eye makeup kit from the Sephora Maggie & Annie Collection. Benefit is releasing this set early at Sephora 34th Street, NYC, for "Beauty Rocks the Runway" our beauty event in honor of Fashion's Night Out, THE global celebration of fashion.